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Posted by Andy Hoar on January 14, 2013
B2B eCommerce executives today don’t lack for data. What they’re screaming for is insight. With our new playbooks framework, busy executives can go to one place to dip their toes in a subject matter, or fully immerse themselves for deeper insight. Either way, they can move up to speed quickly and smartly about a specific subject.
Today I’m pleased to announce that Forrester is officially releasing its very first playbook dedicated to B2B eCommerce. Inside you’ll find key insights and critical information specific to the rapidly-emerging B2B eCommerce space. This playbook is designed to help you:
A good place to start your perusal of the playbook is with the Executive Overview. Use it as a guide. And be sure to share your suggestions for continuous improvement (pun intended). This playbook is designed to be a living document. Help us nurture it and keep it cutting edge.