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Posted by Andy Hoar on August 28, 2012
I often tell audiences that if you want to see the future of B2B eCommerce, look to the present and recent past of B2C eCommerce. Be it personalization, robust search, or targeted pricing, B2B eBusiness and channel strategy professionals today are closely studying B2C eCommerce for proven opportunities to drive more business online.
On October 25 at the Forrester eBusiness and Channel Strategy Forum in Chicago, I’ll be highlighting how the best and most innovative B2B eCommerce organizations are incorporating B2C best practices into their plans, processes, and platforms. At the Forum, I’ll be discussing:
Join me on October 25 for what promises to be an interesting discussion about the influence B2C eCommerce is having on B2B eCommerce. If you’re a B2B’er, come and contribute your voice to the conversation. If you're a B2C’er, we're eager to hear your report about what eCommerce is like 15 minutes into the future.
I look forward to seeing everyone there!