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Posted by Andy Hoar on April 30, 2012
For years the cognoscenti have speculated that Amazon would make an official move into B2B eCommerce. Well . . . they’re finally right. Just a few days ago, Amazon launched their first purpose-built B2B eCommerce site called AmazonSupply.
And yes . . . the entrenched and established e-distributers in the B2B space should be worried. Here’s why:
Which is not to say that Amazon will not face challenges. Shipping small, high-frequency consumer purchases is not the same thing as moving units in bulk on pallets and shipping LTL. In addition, integrating with back-end vendor replenishment systems is no walk in the park. And providing quality domain-specific customer service is hard.
But with over a decade of success moving into new product categories and creating new businesses, Amazon’s latest move with AmazonSupply should scare the B2B eCommerce establishment. Amazon has a history of upending markets, rewriting the rules, and changing the course of whole industries. Their latest move with AmazonSupply is at least a camel’s nose under the B2B eCommerce tent . . . but likely a great deal more.