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Posted by Andy Hoar on December 10, 2011
When we think about the Thanksgiving weekend and online sales, we’re conditioned to think "Cyber Monday." But now there’s another online sales story to report -- Black Friday.
While Cyber Monday saw a record $1.25B in online sales this year, a somewhat underreported story was that Black Friday also set a record by bringing in $816MM– or nearly the same amount spent on Cyber Monday just two years ago.
Increased Black Friday online sales are being driven by:
So Black Friday, a traditional bastion of impressive offline sales, has now emerged as a real force in the online sales game. If we see a similar 26% increase in online spending again next year, Black Friday will surpass the $1B mark in online sales. At that point, perhaps eBusiness professionals will start referring to Black Friday as “Cyber Friday?”