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Posted by Andy Hoar on November 21, 2011
A few days ago, online coupon site Retailmenot.com released results from its inaugural holiday edition Shoppers Trend Report. A combination of consumer trend data pulled from activity on Retailmenot.com and a survey by Ipsos regarding near-term consumer sentiments, the report corroborates much of what Forrester recently predicted for this year’s holiday shopping season:
As long as the economy remains sluggish, we will continue to see the dual trends of flat overall spending and rising demand for coupon-based discounting. What’s new this year is that shoppers will be increasingly looking online to satisfy their couponing needs.
We are in a new normal now whereby shoppers will expect more and better deals as a pre-condition for their business. And until things change in the general macroeconomy, they’ll get them.