Forrester's Consumer Forum 2011 (Oct. 27-28 in Chicago)

I'm excited to announce that the theme for this year's Consumer Forum, to be held from Oct. 27-28 at the Hilton Chicago, is "Delivering Optimized Product Experiences Across Customer Touchpoints." Disruptive technology, digital connectivity, and the proliferation of customer touchpoints are dramatically changing the way customers interact with products and channels. Coupled with changing consumer behavior, this means that we are seeing the eradication of traditional business models, products, and distribution tactics.

Marketing and strategy professionals must therefore adapt the physical and digital goods they sell, as well as how and where they sell them. Only those executives that become customer-obsessed, agile, and global will capitalize on new distribution models across touchpoints, delighting their customers and driving incremental revenue in this new age of the customer.

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Agile Commerce In 2011

With a big splash, we recently launched a significant idea and theme for eBusiness & Channel Strategy professionals for 2011 and beyond called agile commerce. In the report "Welcome To The Era Of Agile Commerce," we highlight how customers no longer interact with companies from a "channel" perspective; instead, they interact through touchpoints. As a result, eBusiness & Channel Strategy professionals have to leave their channel-oriented ways behind them and enter the era of agile commerce -- optimizing their people, processes, and technology to serve today's empowered, ever-connected customers across touchpoints.

Since its launch, we've received some excellent feedback from clients and thought-leaders, validating agile commerce. We've also interviewed three executives in our ongoing series about how agile commerce is affecting their clients and how they are positioning themselves to support the transition to agile commerce. Please continue to visit our community and our blog to share with us your perspective on how agile commerce is affecting your business. Do you see the signs of this disruption in your business? Is your organization evolving to sell and service customers seamlessly across touchpoints? What organizational models and technology decisions are you making to optimize your commerce efforts across touchpoints?

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We're Looking For Advisors To Manage The Rapid Growth Of Our eBusiness & Channel Strategy Executive Council

The barometer of success for today's eBusiness and channel strategy professionals is changing rapidly. The emergence of new connected devices, global and empowered customers, and the management of "traditional" channels all present difficult challenges. 

  • How will customer behavior determine your evolving commerce strategy?
  • How should you optimize your people, process, and technology to serve today's empowered customers across touchpoints?
  • How should you apply social and mobile to drive commerce?
  • What approach should you employ for your commerce globalization and international expansion efforts?
  • What technology should you apply to best support commerce and service, drive revenue, and reduce costs?

Our team works to help you address these questions every day. Specifically, within our growing council of eBusiness and channel strategy professionals, our advisors manage relationships with eBusiness executives at top-tier firms to help them address these and other challenges. And based on our growth, we're looking for help. If you or someone you know is interested in becoming an advisor on our team, please consider the following open positions for which we are hiring:

  • Senior Advisor - Serving eBusiness & Channel Strategy Professionals (US)
  • Advisor - Serving eBusiness & Channel Strategy Professionals (US)

I hope we'll have the opportunity to work together!

Forrester's Consumer Forum 2010 (Oct. 28-29 in Chicago)

I'm wildly excited for Forrester's upcoming Consumer Forum entitled "Unleash Your Organization To Serve Empowered Customers," and I hope you are as well. Carrie Johnson, who leads our research team focused on helping you, the eBusiness & Channel Strategy professional, is the research champion for the event. And I have to say, she's done a wonderful job putting together an A+ event that I know will be incredibly relevant to the challenges you face in your role every day.

Aside from the opportunity to attend track sessions, and network and learn from peers, I'm most looking forward to the internal and external speaker presentations. This year, Forrester's Charles Golvin and Josh Bernoff will kick off back-to-back presentations. Charles will talk about ubiquitous customer connectivity, what it means, and how you should work to ensure you effectively serve your customers anytime and via any channel. Josh will then introduce concepts from his new book, Empowered, focusing his comments on how to empower your teams to use social, mobile, cloud, and video technologies to create innovative new customer connections thereby driving effective customer experiences and revenue. As executive champion for the Forum, I've received a sneak peak of both presentations, and they are not to be missed.

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Forrester Research is hiring - become a part of the team focused on helping eBusiness & Channel Strategy Professionals!

After almost 10 years at Forrester, I'm incredibly lucky to now lead the team dedicated to making eBusiness & Channel Strategy Professionals successful every day. And, more than ever, senior executives leading eBusiness efforts need help. Ubiquitous connectivity, new devices, and empowered consumers translate into very specific challenges. How do I drive commerce effectively anytime and anywhere my customers demand? How can I ensure a seamless and productive experience regardless of the channel employed? And, how do I align my people, processes, technology, metrics, and culture to support my customers?

If you or someone you know is interested in helping eBusiness & Channel Strategy professionals with these and other challenges, please consider the following open positions for which we are hiring:

  • Senior Analyst - Serving eBusiness & Channel Strategy Professionals with Retail insights (US)
  • Senior Analyst - Serving eBusiness & Channel Strategy Professionals with Retail insights (Amsterdam or London)
  • Senior Analyst - Serving eBusiness & Channel Strategy Professionals with Technology insights (US)
  • Research Associate - Serving eBusiness & Channel Strategy Professionals (US)
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