Agile Commerce In 2011

With a big splash, we recently launched a significant idea and theme for eBusiness & Channel Strategy professionals for 2011 and beyond called agile commerce. In the report "Welcome To The Era Of Agile Commerce," we highlight how customers no longer interact with companies from a "channel" perspective; instead, they interact through touchpoints. As a result, eBusiness & Channel Strategy professionals have to leave their channel-oriented ways behind them and enter the era of agile commerce -- optimizing their people, processes, and technology to serve today's empowered, ever-connected customers across touchpoints.

Since its launch, we've received some excellent feedback from clients and thought-leaders, validating agile commerce. We've also interviewed three executives in our ongoing series about how agile commerce is affecting their clients and how they are positioning themselves to support the transition to agile commerce. Please continue to visit our community and our blog to share with us your perspective on how agile commerce is affecting your business. Do you see the signs of this disruption in your business? Is your organization evolving to sell and service customers seamlessly across touchpoints? What organizational models and technology decisions are you making to optimize your commerce efforts across touchpoints?

Over the coming months, our team will continue to provide research on the transformation of eBusiness to an agile commerce approach. Our research plan includes how to build an agile commerce road map, the agile commerce technology platform, an agile commerce maturity model and assessment tool, advice on organizing for agile commerce, and measuring and optimizing agile commerce. We will also be researching the impact of the transition to agile commerce in specific eBusiness industry sectors and operational areas.

This is an incredibly exciting time for our team, and for you the eBusiness, commerce, and channel strategy professionals we strive to serve every day. So stay tuned as we continue to build on our initial agile commerce research.

Thank you, and as always please drop me an email with your thoughts and/or questions.