Posted by Andrew McInnes on May 5, 2010
Our research has shown that effectively collecting, analyzing, and acting on customer feedback is critical to successful customer experience efforts. That's why we created Forrester's annual Voice Of The Customer Award to recognize companies that are leading the way in this area.
This year's Award winners will be announced at Forrester's Customer Experience Forum in New York on June 29th.
We will collect nominations through Friday, June 4th.
Any company that wants to have their Voice of the Customer programs considered for the award should complete the online nomination form. Companies can also submit an additional PowerPoint presentation with up to five slides to firstname.lastname@example.org.
Forrester analysts will grade each nomination based on four criteria: business value to the organization, positive impact on customer experience, innovative approach, and potential for other companies to repeat the practice. We may select more than one winner based on the strength of the submissions.
We received dozens of strong submissions last year, including those of last year's three winners. We look forward to seeing how companies have raised the bar since then.