Posted by Andrew McInnes on April 15, 2009
Forrester’s research has uncovered many trends that enable companies to dramatically improve how they collect, interpret, and react to customer feedback. So we have created a Voice Of The Customer Award to recognize companies that are leading the way in this critical area of customer experience.
Award winners will be announced at Forrester’s Customer Experience Forum in New York on June 22nd in New York.
Forrester is collecting nominations for this award through Friday, May 29th. Any company that wants to have their voice of the customer efforts to be considered for this award can submit a nomination in one of two ways:
- Fill out the online nomination form. Companies can also submit an additional Powerpoint presentation with up to five slides to email@example.com.
- Download and complete the Voice Of The Customer nomination document and email it to firstname.lastname@example.org. Nominees can also submit an additional Powerpoint presentation with up to five slides.
Forrester analysts will review each nomination and grade the submissions based on the following four criteria: Business value to the organization, positive impact on customer experience, innovative approach, and potential for other organizations to repeat the practice. Forrester may select more than one winner based on the strength of the submissions.