- Forrester Councils
- Councils Overview
- log in
Posted by Alexander Peters, Ph.D. on April 19, 2010
In this post I am linking two research projects performed in the first quarter of this year:
Paul Hamerman provided a crisp summary of the Jam Session, which he structured as follows:
In February, SAP announced a major management shakeup. Since then, SAP’s strategy hasn’t materially changed, but we expect a few announcements to happen at SAP’s SAPPHIRE conference in May. The attached matrix maps SAP’s strategy areas to the six business process professional role profiles identified in our research: The business growth areas target mainly the “stakeholder”, “change agent” and “guru” roles, while the tech innovation strategy focuses more on the “prodigy”, “operator” and “wannabe” functions.
The matrix defines a baseline for analyzing the expected announcements. What do you think - Which segment will the SAP strategy upgrade possibly target?
Save Money On Your Next Software Negotiation
Work with our software negotiation experts to save 10–20% on your next contract »
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »