- Forrester Councils
- Councils Overview
- log in
Posted by Alexander Peters, Ph.D. on December 16, 2009
Many executives are hoping that the UN Conference in Copenhagen, currently in progress, will negotiate an international deal on carbon reductions this week, providing stable directions to governments and businesses about how to deal with climate change. I think that for industry leaders such an outcome would be very nice, but not essential. Most of these leaders — companies such as BMW, Nokia, Roche, or TNT — are already committed to manage for sustainability and:
The concept of sustainability is not new. Senior executives have always viewed it as a critical approach to positioning their organizations in the marketplace for growth and profitability. But with the recent economic downturn and soaring energy costs, it has become clear that an open-ended commitment to growth is untenable. As a consequence, they are elevating sustainability to address competitive advantage, and negative environmental and social impacts.
Under this extended definition, which I will call “sustainability 2.0”, senior executives need to bolster — or altogether replace — products, processes, and value chains that are perceived as having negative social and ecological impacts. To succeed, these executives need technology support, innovation power, insights, and recommendations from business process professionals (BPPs) acting at the intersection of business and technology domains, such as sales and marketing, research and development, operations, supply chain management, human resources and finance, information management, overall process optimization, automation, and usability.
Sustainability 2.0 gives BPPs a significant opportunity to create value and competitive advantage. To seize it BPPs must:
Do you want more hints and best practices? Please read my recent report “Business Process Professionals Must Champion Sustainability In This Era Of Shortages And Risks” or email me email@example.com.
Save Money On Your Next Software Negotiation
Work with our software negotiation experts to save 10–20% on your next contract »
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »