Making Business Sense Of Consumerization

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I am currently setting up a research project on the impact consumerization is having on companies. Just as a quick reminder, we define consumerization as:

An approach by which employees use technologies such as smartphones, tablets, and cloud Internet services that they master at home or discover on their own to get work done. 

The more I dive into the subject, the more difficulty I have making sense of it. Based on interviews and discussions with experts and practitioners, I’ve divided opinions on this topic into two camps. Let me profile them clearly to make the differences evident:

  • Marketing people tend to see consumerization as a Groundswell phenomenon: Give your employees access to social platforms from Facebook to Twitter, arm them with tablets and access to apps, and let a new era of creativity and innovation explode.
  • IT experts need a clear implementation plan — waterfall-like if possible: First you capture requirements; then you plan the implementation and secure budgets; then you develop, integrate, and test the apps, etc.
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Useful References On Business Technology Trends

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In the course of a recent business technology strategy project, I prepared a presentation on the current forces of change in the IT industry and their impact on enterprise IT. I designed the presentation around the following three questions: “Is the IT industry becoming smart?”, “Does the consumerization of IT drive innovation?”, and “Is your organization prepared for the change?”. Based on Forrester’s research, I’ve provided a few directional statements that answer each question along with some links to the Forrester research reports that back them up. Enjoy the reading!

Is the IT industry becoming smart?

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The Business Architect Role Is Vital In Leading Customer-Centric Transformation

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You may have heard the term “business architect” in your travels; if you haven’t, you soon will. This summer, I have watched, and sometimes been involved in, several emotional debates among enterprise and information architects, business analysts, quality managers, Lean Six Sigma experts, management consultants, and IT consultants about the future and origins of their jobs, the skills they need, and, most importantly, their career paths to becoming a business architect.

There’s little doubt that these discussions are critically important to these individuals. Just as interesting from a research perspective is this question: What business problem do business architects need to resolve?

I have recently worked on two research projects addressing this question. For the first one, performed jointly with principal analyst John R. Rymer, our motivation came from a consulting case: Our client had experienced significant extra costs and process instabilities in operations and asked us for advice when a business transformation initiative supported by innovative technologies got out of control.

For the the second research project, principal analyst Derek Miers and I surveyed more than 300 business process professionals on their goals, priorities, and the maturity of their business process change programs. Using the collected data, we correlated the maturity assessment with the availability of business architecture functions.

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How Can I Generate More Business Value From IT?

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One of our clients recently asked us: “If I pay €100 million for IT, how can I generate more value?”

I am going to answer this question in detail during the upcoming Forrester Teleconference “Managing Portfolios Of Business-Process-Oriented IT Services”, on March 23, at 11 am ET. This blog post is an invitation for you to register. Here are the key takeaways and a few supporting arguments:

  1. Many IT organizations are not well-positioned to generate more business value. Forrester survey data suggest that IT organizations have not managed to improve their levels of business/IT alignment during the past three years. A majority of IT executives view the deployment of business-process-oriented models as the future of IT. But unfortunately, there are only few organizations that have implemented business-process-oriented models in IT. Most concerning: Many of the existing business process management (BPM) initiatives run outside IT. And, ironically, they look just like IT because they focus on deploying BPM tools such as application suites rather than optimizing business processes.  
     
  2. IT and BPM need a common demand framework to get business technology’s (BT’s) complexity under control and generate more business value. Many IT organizations have implemented business/enterprise architecture (EA) programs to get BT’s complexity under control and generate more value from IT and BPM investments. We assert, however, that these EA programs are necessary but not sufficient. BPM and IT need a common framework, which Forrester calls demand management (DM), that takes care of five additional processes: governance, investment, performance, and risk and portfolio management.
     
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How To Make IT A Competitive Differentiator And Career Enabler For Non-IT Staff

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One of our clients recently asked us to help them with an interesting query:

We’re looking for companies that use their internal IT as a competitive differentiator — attracting employees and enabling their success in a noticeably different way. This would focus on the non-IT staff, rather than IT staff.

Since the end of the Internet bubble and Nicholas Carr’s Harvard Business Review article, “IT Doesn’t Matter,” 10 years ago, IT executives have worked very hard to increase IT’s business relevance. They put internal IT through several waves of consolidation, outsourcing, and reorganization aimed to make IT more efficient, reliable, and service-oriented. But how many of these actions also managed to make IT a differentiating, more attractive place to work?

I have seen different approaches for making IT a more attractive workplace, for non-IT staff in particular. While trying to escape the traditional IT cliché, these models have some similarities with the three archetypes of IT — and different value propositions:

  1. Solid utilities extend their scope beyond IT services to support corporate processes. For example, Procter & Gamble’s GBS and Volkswagen’s Konzern IT use business analysts and positions to attract non-IT talent.
  2. Trusted suppliers are providers of high-tech specialized business solutions, such as Bloomberg or FactSet in the finance sector, looking for specialized engineers motivated to find their competitive IT edge.
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Organizations Are Not Ready For Sustainable BPM Change

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Last month I launched an online self-assessment and survey tool to help you — business process change agents and architects — determine the sustainability of your business process management (BPM) change effort. The source of inspiration for the assessment criteria I used is the conclusion of the Harvard Business School's Evergreen Project.

Evergreen analyzed the impact of 200 different management "best practices" on the performance of 160 business organizations over a time period of 10 years. The researchers studied broad areas such as strategy, innovation, and business processes, as well as specific practices, and concluded that organizations that truly produce superior results excel at four fundamental practices:

  1. Devise and maintain a clearly stated, focused strategy.
  2. Develop and maintain flawless operational execution.
  3. Develop and maintain a performance-oriented culture.
  4. Build and maintain a fast, flexible, flat organizational structure.
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In 2011, IT Will Continue To Deploy Business Process Capabilities

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It’s the end of the year — time to look back and reflect on what’s going to happen next in IT.

Since Forrester predicted the death of IT 10 years ago, most IT departments have undergone significant reorganizations, first to consolidate duplicate applications and platforms, then to become more services-focused, and now to increase IT’s business process orientation.

But there’s life in the old dog yet. As our 2010 survey of 141 business process professionals showed, only 21% of the executives driving business process improvements are CIOs or process professionals reporting to IT — meaning that despite good intentions, IT plays a limited role in business process initiatives.

Many experts see the deployment of business process centers of excellence (COEs) as a panacea to IT’s process orientation problem. Set up to provide business technology (BT) services across business units — such as enterprise resource planning (ERP), business process management (BPM), customer relationship management (CRM), and business intelligence (BI) — business process COEs play a crucial role in efficiently developing and broadcasting innovative process-oriented practices across the business units.

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Is Your Organization Ready For Business Process Change?

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I am talking to you, business process change agents and architects, who drive business transformations and continuous improvement initiatives. Sometimes our conversation starts from methodologies and technologies like Lean, Six Sigma, ERP, CRM, or BPM, but it almost always ends up with questions about organizational design, governance, change planning, and execution.

I believe that each process change initiative should start with a readiness assessment of the target organization. With that in mind, Forrester has developed an online self-assessment and survey tool that can help you get a feeling about where your organization stays with respect to four must-have process change capabilities: 1) strategy; 2) process execution; 3) structure; and 4) culture of performance. For Forrester, the primary objective of this survey is to get a better understanding of how companies drive business process change initiatives to success. Please take 10 minutes to get your maturity score.

Your responses will be kept strictly confidential and will only be examined in aggregate with the others who complete this survey. If you provide valid answers to all questions, you will receive the results summary. The survey should take no more than 10 minutes to complete.

If you have insights, comments, or questions relating to the survey, please add them in the comments to get additional perspective from the community.

Thank you very much for your participation!

It's The IT, Stupid! How IT Savvy Do Business Executives Need To Be?

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Earlier this year I told you the story of a business executive who told us how critical is that business — not IT — drive process improvement initiatives. Here is another interesting case my colleague VP and Principal Analyst John Rymer and I have just witnessed.

It is the story of a business organization that developed an IT strategy based on three best practices:

  1. The core business processes would be implemented on a single modern, flexible platform.
  2. The platform would be service-oriented to ensure clear accountabilities and flexibility for future needs.
  3. The platform development and operations would be outsourced to a shared services provider.

We reviewed the strategy 10 years after it was conceived to find out that it has not yet achieved its top strategic goal. More disturbing:

  • The development investment has been far greater than expected at the outset.
  • The annual cost of IT operations doubled versus the base line.
  • The reliability of the processes converted to the new environment went down.
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TechniData Capabilities Will Fuel SAP’s On-Demand Sustainability Strategy

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As announced in April, SAP told us this week that it formally completed the acquisition of its longtime partner TechniData — a 500-employee company headquartered in Germany with a presence in both Asia and the United States. TechniData provides sustainability solutions in three areas: 1) health and safety; 2) product safety;  and 3) environmental compliance — for example, process consulting, software services, information on regulatory content, and managed services for EU’s REACH regulation.

Forrester Senior Analyst Holger Kisker and I had the opportunity to talk recently with Jürgen Schwab, the former chairman and CEO of TechniData; Marty Etzel, SAP’s VP of Sustainability Solutions; and Dieter Hässlein, SAP’s VP of Solutions Management for Environmental Health & Safety (EH&S). They told us that SAP has created a sustainability consulting hub accommodating more than 100 consultants, including the former TechniData staff, to support SAP’s sustainability strategy. They also explained the reasons for the acquisition: 1) focusing on content as an integral part of SAP’s sustainability strategy; 2) expanding and refining SAP’s expertise and customer base both beyond the chemicals industry and geographically, as well, in particular in Asia; and 3) improving the capabilities of SAP’s current preconfigured sustainability-related solutions.

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