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Posted by Alexander Hesse on September 30, 2010
Since banks like Bank of America launched native iPhone apps for Apple’s app store in late 2008, there has been an ongoing discussion about whether the future of mobile banking will be dominated by native apps or browser-based services.
With the adoption of smartphones that let people download mobile apps (like iPhones, Andoid phones, and BlackBerrry devices) still being small today, banks will need to continue offering browser-based mobile banking services to reach most of their customers. But with smartphone ownership growing fast, I expect that most growth in mobile banking adoption will come from native apps and not from browser-based services in the coming years because:
1) Native mobile apps offer a much more compelling mobile banking user experience:
2) Native mobile apps enable banks to develop functionality that leverage the unique benefits of the mobile channel
I would be very interested in your feedback on this topic!