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Posted by Alex Cullen on February 21, 2017
Just about every company Forrester works with tells us they are driving to become Digital Businesses. But not just ‘digital’ as a technology imperative – they are investing in digital to dramatically change how they serve their customers – with target benefits rippling over to customer retention and acquisition. We call this focus Customer-obsessed Digital Business.
There are four critical success factors for customer-obsessed digital business:
- They are customer-led. Their customers – what they value and how to best serve their needs — are the center of business strategy and their operating model.
- They are insight-driven. Decisions — both the day-to-day operational as well as the strategic — are based on deep insights into their customers, markets, and the broader ecosystem.
- They move fast. They use speed to continually evolve how they go to market and serve their customers. They balance opportunity — which must be responded to quickly — with caution — a desire to ‘be perfect out of the gate’.
- They are connected. They break down silos so as to have a shared understanding of business goals, and use a multi-discipline approach executing on strategy.
An EA program could ignore these critical success factors – do what it’s always done for tech standards and application designs. But if it does, it is missing an opportunity, ignoring a key business imperative and sub-optimizing its own value.
Forrester and InfoWorld would like to highlight the EA programs that have changed how they work - embracing the opportunities for helping their business be customer-led, insights-driven, fast, and connected.
If you have a story to tell, Eric Knorr – Chief Editor of Infoworld — and I encourage you to submit it to the Forrester/InfoWorld 2017 Enterprise Architecture Awards. Describe how you are helping your firm succeed at its strategy, such as:
- You have an innovative way of explaining and positioning EA to your business
- You led the way to bringing more customer and market insights into strategic processes of your organization.
- You guided the development and execution of a digital business strategy.
- You helped your firm embrace Agile methods and scaled these methods to the enterprise.
- Your team has ‘cracked the nut’ of measuring EA’s contribution and value.
- Or any other way you helped your business move to a customer-obsessed digital business
As with the previous five EA Awards, what we look for and how we judge hasn’t changed:
- We’re looking for submissions about an EA program — about what your EA program did, not about a project that you were peripherally involved with.
- You should be able to point to business impact and benefits.
- The judges for this year’s winners are all from previous years’ winners, so your submission needs to convince your peers that it shows impact and offers a model for other EA programs.
- Submissions are open today. Submit here.
- Submissions close on June 30.
- We’ll notify semifinalists by August 1. At that time, we’ll ask for additional information.
- We’ll announce winners on Sept 18.
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