Coolhunting with Teen Social Networkers

[Posted by David Card]

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Two-thirds of online teens surveyed said they tell friends about products — that's almost twice as many as adults — and more than 70% of teens use social networks regularly.

So it's critical for marketers to understand how to best use social networks to reach teens and to help them spread the word. Forrester created a new audience analysis framework based on what teen social network users said were their motivations for using them. It turns out they use social nets for both communication and entertainment. (For teens, communication is entertainment.) Compared with adults, there are more entertainment-driven teen social networkers.

Tapping into those entertainment users, who are also cross-category influencers, is key. Social networks can be a hub for cross-media "cool" and a launch pad for modern integrated campaigns.

Teen Social Networker Types

Forrester clients can check out the report here.

Comments

[Sam White]

Marketing of products on social networking sites is the best of all in today's scenario. People even kids and teens are using internet and using social networking sites to keep in touch with their peer group. So it is the best media now.