Signs of the End of Western Civilization, Part CCC

From a PR email: "We’d love to see a post of it on your site for feature and/or preview. The show could best be described as “The Darwin Awards meets Faces of Death,” telling the true stories of actual deaths and recreating them through awesome comic-book style graphics, acting, CGI, and colorful narration....If you do feature the show, can you please send us a link?"

Should I send 'em this link? Do they bill their client by "blogger" column-inch? Do they bill if I don't mention the show's name? Or the network? Oh yes, it's a real network.