- Forrester Councils
- Councils Overview
- log in
Site serves CIOs. .
Posted by Site Administrator on November 18, 2008
Forrester is launching a new event in 2009 -- specifically created to support Customer Experience executives. Please mark your calendars for June 2009 in NYC. As with all Forrester events, we're inviting the most highly regarded industry experts, and preparing top-quality Forrester insights that will be pragmatic and forward looking. Our theme for the event will be...
"The Customer Experience Journey"
What's the customer experience journey - and why should I embark on it?
I'm glad you asked. My colleague, Bruce Temkin, wrote a report to introduce the idea:
[Customer experience is] important, complex, and broken. That's why firms should head toward Experience-Based Differentiation (EBD), a blueprint for customer experience excellence. But EBD can't be mastered overnight. Instead, companies must embark on a multiyear journey through five levels of EBD maturity.
Please make a date to join this event in New York if you want to:
Save Money On Your Next Software Negotiation
Work with our software negotiation experts to save 10–20% on your next contract »
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »