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Posted by Site Administrator on October 23, 2008
I had a very enjoyable evening yesterday at the Bloggers' Dinner in Tokyo. It was great to speak with the group of about 30 Japanese and non-Japanese bloggers who had so many interesting perspectives to share. We met at Fujimama's near Omotesando - an ideal venue for this kind of open networking evening.
Jeremiah Owyang introduced the evening with his observations that Japanese consumers are ahead of Japanese companies in their adoption of Social media - Whereas consumers are eagerly leveraging new media to express themselves and interact with each other, Japan's corporate world seems rather hesitant.
Forrester's Technographics data shows that Japanese consumers are eagerly participating in social media as creators, critics, collectors, joiners and spectators.... so why aren't Japanese firms putting more effort into engaging with customers via social media? Here are three thoughts or recommendations that came to my mind. If you disagree, or if you have better recommendations, please post a comment.
With regard to Social Computing - what aren't Japanese companies doing that they should be doing?
Those are the ideas that came to my mind during my discussions yesterday evening. What do you think?
If you're interested in seeing who the "movers and shakers" are in Tokyo (at least, the ones who came to our gathering), please check out the blogs in the list below. They represent some of the brightest commentators across a variety of fields - culture, business, food, fashion, technology, politics - just about everything:
Bloggers who attended the Oct 22 Bloggers’ Dinner
If you attended the event but not on this list, please let me know and I'll add you in here
I will admit, there's a serious gender bias in the list - It's mostly men.
Finally - We made an important announcement last night:
GROUNDSWELL -- The best selling business book by Josh Bernoff (Forrester analyst) and Charlene Li (former Forrester analyst) will be published in Japanese by Shoeisha. I'm really delighted that this book will help us to introduce more Japanese executives to Forrester's ideas and data on Social Computing.
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