- Forrester Councils
- Councils Overview
- log in
Site serves CIOs. .
Posted by Site Administrator on October 7, 2008
From a Wall Street Journal interview with IAC head and
former media mogul Barry Diller:
WSJ: Companies have struggled to make money in online video and social networking. What is the outlook for advertising in these areas?
Mr. Diller: You really want to get a headache? Try to understand Internet advertising. Social networking advertising is being discounted because there is so much inventory [of available ad spots], and because methods have not yet been found to make it very effective. Will that get figured out? I absolutely believe it will. What form will it take? Absolutely unknown.
Save Money On Your Next Software Negotiation
Work with our software negotiation experts to save 10–20% on your next contract »
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »