Microsoft "New Family" Ad Gets Jup Raves

Consensus among Jupiter advertising types: we love the latest Seinfeld/BillG Microsoft ad from Crispin Porter + Bogusky. It's hilarious and totally engaging.

Colleague Michael Greene likes the idea that it's funny and quirky enough that you want to watch it all the way through, and again, to catch the details. We agree that Bill is pretty charming, in a goofy PC-Guy like way, and I see some hints of Yoda. 200K views on YouTube as of this morning, posted yesterday.

Joe, I often agree with your analysis -- and even your taste in movies -- but keep your day job.