New iPods: Solid Refresh but Nothing Much New

Enough people, including colleague Mark Mulligan, covered yesterday's iPod announcement, and I certainly spoke to a few in the press. It's a solid upgrade. Apple won't lose any market share, but they're not likely to bring any more new customers into the fold, at least not via features and pricing.

As expected, no on-demand service, subscription or otherwise. Apple has no need to endorse this $250-ish million market that's fairly sluggish. Rhapsody, Napster and Zune haven't proven differentiators or high growth businesses yet.

Nothing on the service/content side as innovative as Nokia Comes With Music (or as biz-model unsustainable?) or some kind of ad-supported strategy.

Cool colors (Jupiter orange!) and nice screen at the sweet spot of the market.