Must-read interview in the Journal with MLB.com ceo Bob Bowman. On the state of mobile sports content for now:

People don't look at their phone for very long. It's about 30 seconds. And that's how people are used to enjoying non-voice content on their wireless devices. For a live baseball game, I'd rather get five updates from five games rather than watch two minutes of a baseball game. That may change as quality gets better, as the pipe gets better, as all of these things get better, as screens get more robust. But right now, that's where it is.

MLB.com is one of the rare successes in online paid content, though a ton of its revenues come from ticketing. Oh, and he says he won't sue his fans.