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Posted by Site Administrator on July 28, 2008
I'm a Dr Pepper fan -- yes, it does taste a little like prune juice -- but I suspect this comment's meant to be as ironic as the new ad campaign:
I think the Journal reporter gets the joke, but I'm not a hundred percent sure:
Still, bringing the research to life in advertising was no easy task. Dr Pepper had to tap several agencies for ad concepts that incorporated the research findings.
The campaign uses "Doctors" J and Kelsey Grammer to make the medical case that drinking Dr Pepper slowly makes it taste better.
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