Promoting Baseball the Old-Fashioned Way

I really like the creative for the subway advertising campaign that's running in support of baseball's All-Star Game, which is in Yankee Stadium this year. I wish I could link to it, but I can't find any online references, even after searching pretty hard. Modell's, Nike, and the MLB seem to have hands in it. Anyway, sharp photos back a single word of a series of five- or seven-word koans. Nice, and very New York:

The back page is our front page
A closer in a city of closers
We stay for all nine