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Posted by Site Administrator on July 2, 2008
To paraphrase myself from some Jupiter research, it's not saying much to acknowledge there are long-tail markets. Rather, you have to prove:
- there's significant demand for non-blockbusters
- that the long tail could re-arrange Pareto-principle (80-20 rule) industries and markets
- and that anyone can make money off the tail, without also supplying the head
So far, no, maybe, and no.
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