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Posted by Site Administrator on June 18, 2008
MySpace debuted it's new front page design this week (among other user oriented tweaks.) Today, however, was the premier front page advertising takeover. It features a skin and a video box for the new Batman movie. The player worked very well, and I am happy to see that they used a wide screen player instead of a square box. The skin works pretty well, especially because Batman is a cool brand. Although the design does happen to clash a little bit with the "MySpace blue" of the navigation. I am skeptical that Crest toothpaste would be received as well by users of the site. Like any site that matures into a revered brand, MySpace will have to be careful choosing which advertisers to feature in order to manage the spot's value.
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