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Posted by Site Administrator on June 15, 2008
Admob hit (what I think is) a big milestone in May. They are now serving 100M ad impressions each day to cell phones. (See their May Metrics report) The US represents 45 percent of this traffic. Admob serves ads on to 5000 publisher sites. They are not the only mobile ad network in the US so the number of daily impressions is actually even higher. It's still a small fraction of the online impressions, but shows the potential of this market.
Their May Metrics report just came out and it's full of even more detail than ever before - more countries, top handsets by country, etc. - a wealth of information and must read.
We're seeing a confluence of factors contribute to this growth. Here's a few:
We'll be writing a lot more on this topic this year. Stay tuned.
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