Full Page Opener Ad on NYTimes.com

The New York Times is running full-page ads that show before you get to the home page. They load quickly and don't take very long to run. I was not annoyed, although it is my job to be interested in this stuff. So far I have seen one for SAP (I'm not a good target) and Jet Blue (just bought a ticket there yesterday.) Newspapers are the bete noire of the advertising world these days. If the New York Times can keep visitors' attention long enough to make it to the home page, they might have a good money-maker on their hands.