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Posted by Site Administrator on April 30, 2008
Adify got snapped up by Cox a few days ago for a reported $300 million. You may recall that I mentioned Adify in a recent post about vertical networks being all the rage right now.
Cox will use the Adify platform to help its own media outlets and partners build out networks online, a way to increase reach and revenue for all involved. Each partner will have a different group of little sites to manage, from blogs to fan sites. These small sites don't necessarily have the panel data available that newspaper and TV advertisers typically want, so there might be some difficulty for the sales department. The CPMs could be low until this is figured out.
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