This is a rhetorical question, but why would plugging a fashion line showing the work on a reality show about the life of a budding fashion designer not be a good idea?

Ms. Conrad says she is happy the line is not on the show because it would detract from her credibility as a designer.

This is one of the gems from a Wall Street Journal story on Lauren Conrad, MTV reality show "star" and wannabe designer. This is even better:

"Playing yourself on reality television isn't to our reader the level of accomplishment that you need to have on the cover of Cosmo," says Kate White, the magazine's editor in chief.

`I can't explain myself, I'm afraid, sir' said Alice, `because I'm not myself, you see.'