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Posted by Site Administrator on March 3, 2008
I've said several times in this forum, that ESPN is the very model of a modern media company (since the Times is using that headline elsewhere today, I'll steal it back). However, I dunno about this one. Aren't sports movies by definition corny? How does that fit with the ESPN brand and audience demo -- i.e., tongue-in-cheek insider commentary for 14-24 year-old boys of all ages? Maybe these should be branded Disney after all...
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