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Posted by Site Administrator on December 14, 2007
CMOs feel pressure. They want their roles to be more strategic and at the same time, they are faced with an increasing number of changes in the marketplace from the expectations of customers to the impact of technology. So, how can CMOs evolve and help themselves to meet these demands and advance their own careers?
As an analyst for Forrester's CMO Group, I was curious about the answer. Turns out, so were many CMOs! So, my colleague, Meagan Wilson, and I partnered with Heidrick & Struggles to conduct research and survey over 130 chief marketers to understand what it takes to become the evolved CMO.
A few highlights from the research:
CMOs are now in the driver's seat. If armed with a full understanding of customers and how that relates to the rest of the business, CMOs can reach their career aspirations. In the report, Jane Stevenson, the CMO practice leader at Heidrick & Struggles, shares "If you get a group of CMOs in one room, the ones that have evolved stick out like a sore thumb. They talk about the business like a business owner. They articulate things, not in a technical perspective, but in a holistic, business perspective. Innately, people gravitate to them. They are business leaders."
While normally the research that we write for the CMO Group is not publicly available, you can access this research and start on the path towards becoming an evolved CMO by clicking here. (registration required)
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