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Posted by Site Administrator on September 12, 2007
Google laying out a timeline, policies and FAQ for their mobile Adwords seemed to be the big news of the day. (See Fierce/SearchEngineLand article.)
I have a few reactions to this.
First, it was inevitable.
They've been running trials since late last year, and it was only a matter of time. I like that they are giving advertisers a transition time to see how it works. Google is one of the more popular destinations for mobile browsers.
There are a number of things I'm a bit uncertain about (and are likely in upcoming versions:
It's a good first step, and I'm sure we'll see improvements as demand for the service develops. It's a great time (i.e., usage still fairly low) for advertisers and media companies alike to be experimenting and learning.
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