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Posted by Site Administrator on April 24, 2007
I want to start this blog with letting everyone know that I don't try to "break" services. I really, really want mobile content and marketing to do well.
Philips is paying $5 million to the Condé Nast Media Group to sponsor recommendations in cities throughout the US and Europe. See story.
Sponsoring alerts is a form of ad inventory. It's an interesting concept in many ways. There isn't much of it. There is consumer interest in these types of services according to our data.
What I like about the idea:
What I find challenging:
I tried again with San Francisco and Pizza - this time I got an error message telling me that the service is temporarily down.
I tried their suggestion of the HELP message. They sent me back a vocabulary of codes to use to express my search more accurately (e.g., DINE NYC rather than San Francisco Restaurant). Ok, it's not supposed to be true local search - so my bad.
Some of the suggestions I got back:
"Good Finds" = FEEL (??? no idea)
"Destinations" = SEE
They told me to look online for city codes.
My point is - these services shouldn't require an instruction manual.
Once I followed their instructions, I was given a handful of restaurants in SF along with their phone numbers. So, it worked pretty much as advertised. One can't go into the process though with a normal search paradigm.
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