Next Generation Personalization on Cell Phones

Early this week Time Warner's Cartoon Network announced that they will use the voices and personalities of their cartoon characters to alert mobile phone users to events - phone ringing, new message, etc.

It's not for everyone as my colleague David Card is quoted as saying in the article, but it's certainly something I can see using. It's amusing.

I've used voices before as ring tones, but only briefly. They scare me more often than not. I'm home alone and all of a sudden I'm hearing voices ... or my purse will start "talking to me." My phone as a can of beer opening as it's text alert.

I'll be writing a piece of research later this spring on next generation personalization. If you have a company with a new idea, I'd like to hear from you.

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