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Posted by Adele Sage on June 26, 2012
We just announced the winners of Forrester’s 2012 Voice Of The Customer Awards (VoC) at our Customer Experience Forum this afternoon. We received roughly 40 nominations, and yet again, we were incredibly impressed with the breadth and depth of the submissions. We broadened our scope, too: For the first time, we accepted nominations from around the world.
To evaluate the submissions, each of our three judges graded each nomination based on five criteria: clarity of approach, impact on customers’ experiences, impact on business performance, degree of innovation, and lessons provided for other firms. The nominees with the 10 best scores were named finalists. The top three scorers were named winners.
And here are the results . . .
The 10 finalists (in alphabetical order) are:
The three winners (also in alphabetical order) are:
Thank you to my fellow judges: Harley Manning and our guest judge Ginger Conlon, formerly of 1to1 Media. Thank you to all of the organizations that participated in the process. And congratulations to the finalists and winners!
For more information about Forrester’s annual Voice Of The Customer Awards, please visit: www.forrester.com/VoC_main.