- Forrester Councils
- Councils Overview
- log in
Posted by Adele Sage on May 18, 2010
Forrester surveyed US consumers about their satisfaction with Web-to-store and store-to-Web transitions in three retail segments — apparel/accessories/footwear, consumer electronics, and wireless phones and service.
The results: Satisfaction with both Web-to-store and store-to-Web shopping is low.
Some of our other findings:
We also asked consumers what kinds of problems they encountered as they moved from one channel to the other, like inconsistencies or difficulty finding the same product. For more detail on the kinds of problems the shoppers cited and which ones were the most common, see each of the full reports:
Forrester's Take: There's a huge opportunity for retailers to differentiate by providing a great Web-store experience.