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Posted by Adam Silverman on September 18, 2013
Last week Forrester published a report highlighting the benefits and challenges of rolling out a mobile point of service (mPOS) solution. Increasingly, retail professionals are turning to mPOS technology to help bolster customer engagement, lower store expenses, and improve the efficiency of sales-related functions. It’s clear that retailers are eager to implement this capability, but realizing a solid return on investment is not guaranteed.
The report, titled Market Overview: Mobile Point of Service Solutions For Retail, gives an overview of the challenges and opportunities as well as an overview of the enterprise-class mPOS vendors. Before jumping headfirst into mPOS initiatives, eBusiness leaders will need to do the following:
I’ll be discussing this topic along with other digital capabilities that are shaping the future store in a presentation at our eBusiness & Channel Strategy Forum in Chicago on Tuesday November 5. I hope to see you at this event — and in the meantime, clients can reach out to me to schedule an inquiry to discuss how this research can help you with your eBusiness initiatives.