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Posted by Adam Silverman on July 11, 2013
I recently received a direct mail piece from one of my favorite retailers with a massive ad in that proclaimed "We Beat Internet Prices." Now, I am a big fan of straightforward and robust value propositions, but these types of brand exclamations are antiquated and add little value to customers, mainly because they simply reward customers for being good bargain hunters. Instead of simply stating you beat your competitor’s prices, employing strategic pricing and customer engagement initiatives creates real distinct value to your customers by:
eBusiness leaders can help lead the charge on creating a robust pricing and engagement strategy by:
This strategic view of the eBusiness role will help your organization execute on a product pricing strategy that will strengthen your credibility rather than just your vocal chords. What are your thoughts? Please comment below or reach out to me with your feedback.