Forrester Planned Research

The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.

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Planned research — including dates, titles, authors, and research topics — is subject to change at any time.

Projected Date	Role	Title	Analyst	Success Imperative	Industry	Features
January 2009	Technology Product Management & Marketing	The TEI of Enterprise Web 2.0 - Using To Sell	G. Oliver Young	Craft compelling messages and share-capturing campaigns
The ROI of Web 2.0 for vendors.
January 2009	B2B Market Research	Forecast: Enterprise Mobility Market Sizing	Michele Pelino	Power go-to-market programs with deep market and customer insight
Forecast of the Managed Services market, identifying market drivers and inhibitors that will influence user demand and spending in this market segment.
January 2009	Technology Product Management & Marketing	Market Overview: Government Mobility Trends And Application Adoptio	Michele Pelino	Target and win share in promising market segments
Report is based on interviews with government executives responsible for making mobility decisions in state and local government organizations
January 2009	Consumer Product Strategy	IPTV Forecasts	Pete Nuthall	Forecast product uptake		market sizing forecast
details to follow
January 2009	Vendor Strategy	Cordys Vendor Strategy, Q4 2008 (SWOT)	Stefan Ried, Ph.D.	Position and benchmark my company's products and services in today's competitive environment	High-Tech
A SWOT assessment of Cordys.
January 2009	Vendor Strategy	Casestudy ARAS: Transfer An Application Vendor To Open Source	Stefan Ried, Ph.D.
A best practice overview ARAS open source strategy.
January 2009	Vendor Strategy	How Companies Innovate Through Corporate Venture Capital	Chris Andrews		High-Tech
Details to follow.
January 2009	Vendor Strategy	Vendor Innovation Positioning Review -- Global IT Services Firms, Q4 2008	Chris Townsend		High-Tech
An innovation positioning review of global IT services firms.
January 2009	Consumer Product Strategy	Horizons: Future Of Wireless Networks	Charles Golvin	Evaluate emerging technologies for new business opportunities
See what the future of wireless networks will look like.
January 2009	eBusiness & Channel Strategy	US Banks 2008 Secure Site Ranking	Emmett Higdon	Build channel strategies that drive sales and service	Financial Services
Annual ranking of the top 5 US bank secure sites. Includes coverage of Bank of America, JP Morgan Chase, Citibank, Wells Fargo and Wachovia.
January 2009	Consumer Product Strategy	Future of Video Gaming	Paul Jackson	Forecast product uptake	Media & Entertainment
details to follow
January 2009	Technology Product Management & Marketing	Case Study: Adobe And Financial Services	Ellen Carney	Craft compelling messages and share-capturing campaigns	Financial Services	case study
What does it take to build market share in an strategic industry such as financial services? This case study looks at the factors behind Adobe's success in developing and positioning solutions for the financial services buyer. An interview with Adobe's financial services industry sector lead illuminates the major inflection points as well as the ongoing operational challenges of creating, marketing, and selling solutions for industry buyers.
January 2009	Application Development & Program Management	Developing For Ultra Modular Computing	Charles Brett	Adopt application architectures that enable greater business agility and faster time-to-market
Ultra Modular Computing (UMC) can be regarded as Cloud Computing within an enterprise; it differs in that organizations can optimize computing by defining and implementing their own software environment based on very large amounts of dynamically allocatable low cost CPUs and disk.
January 2009	eBusiness & Channel Strategy	German Public Web Site Rankings	Vanessa Niemeyer, Ph.D.	Build channel strategies that drive sales and service	Financial Services
The document outlines the criteria of effective online sales, ranks German banking Web sites by their scores and shows best practice examples.
January 2009	Security & Risk	Case Study: Microsoft SDL	Chenxi Wang, Ph.D.	Protect the organization's information assets		case study
This case study will look at Microsoft's Security Development Lifecycle practices.
January 2009	Enterprise Architecture	Inquiry Spotlight -- EA	Katie Smillie	Create a high-impact EA program built on metrics, communications, and governance
tba
January 2009	Security & Risk	Data Leak Prevention Market Overview	Thomas Raschke	Protect the organization's information assets
Data leak prevention (DLP) is one of the hottest emerging security technologies today, striking at the heart of efforts to protect the organization's information assets.
January 2009	Marketing Leadership	Why Consumer-Centric Media Planning Matters	Kim Le Quoc	Optimize the marketing and media mix
NotDisplay
January 2009	Technology Product Management & Marketing	Market Overview: Lead Management Automation	Laura Ramos
Market overview looks at the lead management automation space (including companies like Eloqua, Vtrenz, Marketo, MarketBright, etc.) and distinguishes it from lead generation, marketing automation platforms (EMP), and sales automation.
January 2009	Marketing Leadership	The Social Value Of European Consumers	Mary Beth Kemp	Harness emerging customer trends
NotDisplay
January 2009	Marketing Leadership	Tomorrow's Consumer	Lisa Bradner	Harness emerging customer trends
NotDisplay
January 2009	Marketing Leadership	Long-Tail Myths: Hits Still Matter	David Card	Harness emerging customer trends
NotDisplay
January 2009	Marketing Leadership	Australian eGovernment Marketing: Well Short Of Best Practice	Steven Noble	Differentiate the brand experience
NotDisplay
January 2009	Marketing Leadership	Innovation In A Recession	Cindy Commander	Build influence across the company
This report will look at how marketers can still drive effective innovation during a recession.
January 2009	Enterprise Architecture	Procurement Touch Points For Enterprise Architecture	Jost Hoppermann	Integrate the architectural stovepipes of business, information, application, and technology
Economic times like ours may switch the work of enterprise architecture (EA) groups in a less strategic mode, focusing on tactical issues and cost management. Nevertheless, EA groups need to preserve at least some steering capability as far as the big picture and the future is concerned. A strong link to the procurement function is one of the paths to remain strategic and to keep EA governance up and running in times of cost management.
January 2009	Enterprise Architecture	Elements of an SOA Strategy	Randy Heffner	Advance the adoption of SOA, BPM, and other service-oriented shifts
TBA
January 2009	Security & Risk	Case Study: Enterprise Role Discovery, Design, And Management	Andras Cser	Achieve and maintain IT compliance		case study
Creating and maintaining the appropriate set of enterprise roles is the prerequisite for any IAM road map, deployment of RBAC, and user account provisioning technologies.
January 2009	Technology Product Management & Marketing	Industry Essentials: Global Capital Markets	Ellen Carney	Anticipate and respond to emerging technologies and competitors	Financial Services
This Industry essentials report examines what sales, AR, technical consulting and delivery teams need to understand about the Global Capital Markets.
January 2009	Direct Marketing	The ROI Of MRM	Suresh Vittal	Find marketing and technology services partners
This document will demonstrate the ROI of automating and consolidating marketing resource management into a single marketing platform.
January 2009	Consumer Product Strategy	Is The Mobile Internet Really Different?	Charles Golvin
The devices are smaller but aren't the underlying technologies and services the same?
January 2009	Direct Marketing	The Business Case For A Customer Contact Strategy	Dave Frankland	Improve marketing performance
Leveraging Forresters TEI methodolgy, this report will provide marketers with an approach to calculating to ROI of a marketing database
January 2009	Consumer Market Research	Technographics Insight: How and Why Do Asians Buy PCs	Dia Ganguly	Analyze the impact of technology on consumers
How do Asian consumers research their PCs purchases, and how do they buy them?
January 2009	eBusiness & Channel Strategy	Future Of Traditional Travel Distribution	Henry Harteveldt	Build channel strategies that drive sales and service	Travel, eBusiness/eCommerce
A look at the future of traditional travel distribution.
January 2009	eBusiness & Channel Strategy	How Are Economic Conditions Affecting Traveler Behaviors And Attitudes?	Henry Harteveldt	Adapt to changing customer buying and service behavior	Travel, eBusiness/eCommerce
A look at the economy's affect on travelers' behaviors and attitides.
January 2009	Interactive Marketing	The Future Structure of Social Networks	Jeremiah Owyang	Develop winning interactive marketing strategies
The next stage for social networks
January 2009	eBusiness & Channel Strategy	Impact Of Online Sales Tax	Sucharita Mulpuru	Adapt to changing customer buying and service behavior
An examination of the effect of a universal Web purchase sales tax on eCommerce.
January 2009	eBusiness & Channel Strategy	European Online Travel Forecast	Henry Harteveldt	Forecast online sales and service uptake	Travel, eBusiness/eCommerce
Forecasting European Online Travel Trends.
January 2009	eBusiness & Channel Strategy	2008 US Airline Site Assessments	Henry Harteveldt	Build channel strategies that drive sales and service	Travel, eBusiness/eCommerce
2008 update of the 2007 US Airline Site Assessments report, focusing on 10 top US airlines.
January 2009	Vendor Strategy	IT Outsourcing Deals In 2008	Pascal Matzke	Position and benchmark my company's products and services in today's competitive environment
A review of IT outsourcing deals in 2008.
January 2009	Customer Experience	What Health Plans Do With HRAs	Elizabeth Boehm	Gain industry-specific insights
Health plans offer health risk assessments (HRAs) as a core component of their member-facing health improvement programs. This report will explore what data plans collect, how they use the data, and how they integrate HRA information into their broader wellness and disease management strategies.
January 2009	Technology Product Management & Marketing	Picking the Right Agile Methodology	Tom Grant, Ph.D.	Develop products that exceed customer expectations
The first question when moving to Agile is, "Which methodology should I use?" Successful Agile implementations make other critical choices, such as whether they will treat the methodology as a creed or ethos. Decisions about mid-course corrections in Agile implementation can be just as important as the initial choices.
January 2009	eBusiness & Channel Strategy	The ROI Of Media Web Site Redesigns	Sarah Rotman Epps	Build channel strategies that drive sales and service	Media & Entertainment, eBusiness/eCommerce
This report will use interview-based data to examine the main drivers of ROI for media Web site redesigns, and the range of improvement media sites can expect from redesigns.
January 2009	Direct Marketing	How Marketers Think About Customer Analytics	Suresh Vittal

January 2009	Interactive Marketing	Digital Direct Communication	Julie Katz

January 2009	Technology Product Management & Marketing	Inquiry Insights: CDN	Henry Dewing	Anticipate and respond to emerging technologies and competitors
analyze client inquiries to evaluate state of CDN adoption
January 2009	CIO	The Green IT Playbook	Christopher Mines	Prepare for the future - the role of the "21st-century CIO"
An updated and simplified version of the "Green IT Action Plan," outlining the steps that enterprise IT organizations need to take to start or accelerate their progress towards greater efficiency and a smaller environmental footprint.
January 2009	Customer Experience	Metrics Every Customer Experience Professional Should Be Tracking	Megan Burns	Build the business case for change
What are the essential metrics that customer experience professionals need to be tracking on a regular basis? What do each of these metrics actually measure, why are they important, and how should they be used to guide decisions about the customer experience moving forward?
January 2009	Technology Product Management & Marketing	Insurance Consulant/SI SWOTS	Ellen Carney	Anticipate and respond to emerging technologies and competitors
Despite the best laid plans of industry marketing teams, vertical marketing strategies can fall apart if sales fails to get on board with the industry strategy. This report looks at best practices in industry sales governance and includes interviews with leaders in industry marketing.
January 2009	Business Process & Applications	Human Resource Management Economic Downturn Insights	Elisse Gaynor, Paul Hamerman	Continuously improve human capital management processes and technologies		Forrester research panel data
Data highlights from Forrester's November 2008 Global Economic Downturn Insights Online Survey.
January 2009	Business Process & Applications	Process & Apps Economic Downturn Insights	Elisse Gaynor, Sharyn Leaver			Forrester research panel data
Data highlights from Forrester's November 2008 Global Economic Downturn Insights Online Survey.
January 2009	eBusiness & Channel Strategy	US Online Travel Forecast 2007 - 2013	Diane Clarkson	Forecast online sales and service uptake	Travel, eBusiness/eCommerce
As the economic climate continues to worsen into next year, decreased demand will push the total US travel industry revenue downwards from $312 billion in 2008 to $301 billion in 2009. The supply-demand equilibrium is disrupted across all travel products and recovery is not expected until 2010. Despite the downwards pressure on revenue for the overall US travel market, the online travel channel will continue to grow, albeit at lower rates than in previous years. Online travel revenue will represent $111 billion or 36%of travel revenue in 2008; by 2009, online travel revenue will grow to $117 billion or 39% of total US travel revenue. The growth of online travel revenue is driven by consumers' satisfaction with the channel and suppliers' push to the cost effective online channel.
January 2009	Business Process & Applications	HR's Critical Role In Economic Downturns	Zach Thomas	Continuously improve human capital management processes and technologies
The current recession forces firms to look at varied strategies for controlling and cutting costs that most times impacts the workforce. These cost reduction strategies put HR pros directly in the limelight because they are required to fulfill their day job while making critical workforce recommendations, facilitating communication during uncertain times, and planning for the future. To find success during these times it is critical that HR pros shift the lens of strategic HRM processes.
January 2009	eBusiness & Channel Strategy	Case Study: The Glengarry Leads - Life Insurer eBusiness Team Wins Over Agents	Chad Mitchell	Benchmark against industry best practices	Financial Services, eBusiness/eCommerce	Forrester user interview data
Life insurer's ebusiness team generates successful lead generation program by "selling the agent appointment." The insuer also recruits and retains their best agents by using Web 2.0 and social networking elements on website.
January 2009	Customer Experience	Web Site Layout That Builds Brands	Ron Rogowski	Benchmark the customer experience
Brand-building Web site layout must help target users accomplish their goals while reinforcing key brand attributes. This document takes a deep-dive into how several companies successfully employ layout design as an important part of their online brand-building arsenal to create sites that are highly differentiated.
January 2009	Business Process & Applications	Enterprise Software Licensing and Pricing Professionals Quarterly Update	R "Ray" Wang
Forrester updates end users on the latest trends in software licensing and pricing across the enterprise applications landscape.
January 2009	Customer Experience	Engaging Gen Y Online With Social Interactivity	Bruce Temkin	Transform the business
Part of the "Designing for Gen Y" series, this report will look at 20 different sites across four industries to identify good practices and potential areas for improvement in infusing social interactivity into online experiences as a way to reach Gen Y. Social interactivity is one of four key design approaches defined in Forrester's "Gen Y Design Guide" report. Interviews with leading interactive design agencies will be conducted for the report.
January 2009	Technology Product Management & Marketing	Role Profile: The Application Development Professional	Eric Brown, Emily Van Metre	Craft compelling messages and share-capturing campaigns	Healthcare & Life Sciences
Knowing your customers will help you start the right conversation with a prospect, understand how your products are relevant to your customer's daily life, and in the end help to land you a sale. This role profile will take you through key attributes of the application development professional so that you understand this role's job, organizational structure, success imperatives, and key decision-making factors and obstacles.
January 2009	eBusiness & Channel Strategy	International eCommerce: Complying With International Data Regulations	Brian Walker	Build channel strategies that drive sales and service	eBusiness/eCommerce
Research dealing with how to execute your eCommerce strategy internationally, including technology, operations, fulfillment, and service.
January 2009	Customer Experience	Best Practices In Designing For Cross-Channel Web-Phone Experiences	Adele Sage	Benchmark the customer experience
What are companies doing to design customer experiences that cross between the Web and the phone? What works and what doesn't work? How are companies organized to deliver on those cross-channel experiences?
January 2009	eBusiness & Channel Strategy	Segmenting Today's Investors: 2009	Bill Doyle	Build channel strategies that drive sales and service	Financial Services
Update of "Segmenting Today's Investors" and "Mass-affluent Validators: The Battleground for Direct and Full-Service Firms" from March 2006.
January 2009	eBusiness & Channel Strategy	The Forrester Wave: CDHP Platforms, Q1 2009	Carlton Doty	Choose technologies that optimize online interactions
This report will evaluate the leading technology CDH administration platforms in the US against an updated set of criteria.
January 2009	Technology Product Management & Marketing	Financial Services Inquiry Insights Report	Ellen Carney	Anticipate and respond to emerging technologies and competitors	Financial Services
An analysis of Forrester inquiries for banking and insurance collected during 2008 -- from what keeps them up at night to where they're spending and with who, this report will provide an overview of what bankers and insurers are asking Forrester about.
January 2009	Technology Product Management & Marketing	Untangling Partner Performance	Ellen Carney	Maximize the return from my channel and ecosystem relationships
In this third report in our partnering series, Forrester looks how organizations determine the how's and whys around the treatment of partnerships--which to just sustain, those to grow, and which to cut the cord. This document is part of the Industry Partnering Strategy series.
February 2009	Security & Risk	Content Governance	Chenxi Wang, Ph.D.	Achieve and maintain IT compliance
This document will look at the best practices around identifying a governing framework for content security and management and will map IT controls to governing principles.
February 2009	Consumer Product Strategy	Style and Visual Design Update in PC & CE devices	J.P. Gownder	Build consumer product strategies that drive business results
Data-driven report on consumers' receptivity to style and visual design in PCs and CE devices, plus some supply-side updates - update to my major 2007 report
February 2009	Consumer Product Strategy	Future of Home Networks/Digital Home	Paul Jackson	Track and adapt to changing consumer trends	Media & Entertainment
details to follow
February 2009	Vendor Strategy	Predictions 2009: eProcurement	Andrew Bartels	Position and benchmark my company's products and services in today's competitive environment
2009 predictions of the eProcurement market
February 2009	Technology Product Management & Marketing	Roadmap: Vendors To Watch In The CDN Space	Henry Dewing	Anticipate and respond to emerging technologies and competitors

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