Android For Work Upends Multiple Markets

Tyler Shields

On February 25, 2015, Google publicly announced its latest functionality and updates to the Android OS, titled "Android for Work" (AFW). Some of the new functionalities include secure work profiles, secure personal information management, and an enterprise app store through "Google Play for Work." These new changes in AFW will impact the businesses, the Android ecosystem, and the overall market in a far-reaching way. EMM vendors and enterprise EMM buyers must review these technology changes and understand how they will influence future product direction before making any purchases. It took just a few years for core MDM functionality to commoditize to a $0 price tag. I wonder how long until the advanced security components being folded into Android via AFW are also essentially free? 

 
Read my latest report here to see how this announcement will upend multiple mobile and security markets market: "QuickTake: Android For Work Upends Multiple Markets."

Introducing... Forrester's CX Cast

Deanna Laufer

That's right, Forrester's Customer Experience team is jumping on the podcasting bandwagon and launching a weekly CX podcast! Each week me and my cohost, Senior Analyst Sam Stern, will be speaking with an analyst from our team about their hot-off-the-press research or discussing relevant CX topics in the news. We'll package these up in easily digestible 10 to 20 minute episodes and best of all, these podcasts are available to everyone.

In our first episode, Sam interviews me about how to build a shared customer experience vision. You can listen below, but we recommend you subscribe on iTunes or through your favorite iPhone podcasting app by searching for "Forrester's CX Cast" so you never miss an episode. If you need help accessing or subscribing to the podcast, please contact our producer Curt Nichols at cnichols@forrester.com.

Happy listening!

Market Overview: Cloud Data Protection

Andras Cser

Cloud Data Protection (protecting data in SaaS, IaaS and PaaS workloads with a centralized and industrial strenght solution) remains a key priority of CIOs, CISOs and architects. 

In this market overview report, we identified 17 key vendors in the CDP space (see the figure below) that provide data protection in SaaS, IaaS and PaaS environments. This report details trends and predictions in CDP and also our findings about how each vendor is approaching CDP and to help security and risk (S&R) professionals select the right partner for CDP.

You can find this market overview at https://www.forrester.com/Market+Overview+Cloud+Data+Protection+Solutions/fulltext/-/E-res120911

 

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All Broadband Is Local

Ted Schadler

All broadband is local. If the Internet pipe that reaches your home or small business is too slow (or too expensive), then all the net neutrality regulations in the land won't help citizens avoid the Netflix spinning wheel (or the logy load times of valuable Internet services for education, employment, communications, and banking).

Companies -- both technology leaders and marketing leaders -- should care about the quality of broadband to homes and small businesses. Why? Because your ability to deliver great digital customer experiences is hampered when broadband speeds are low. 

I'm all in favor of a robust national discussion about net neutrality, particularly if the discussion balances market conditions for Internet services against market conditions for broadband providers, a challenge that begins with transparency and competition rather than controls. (See this for some ideas on the importance of transparency, market forces, and local competition.)

And I'm certainly massively in favor of Internet-driven "human rights, innovation, and progress" as Tim Berners-Lee espouses. But I am not convinced that over-regulating our country's Internet pipes will solve our spinning wheel problems. Ask yourself these questions:

  • Why did the Internet at home slow to a crawl during the Boston blizzards?
  • Why does Google invest some of its massive profits to provide 100 gigabit bandwidth to homes in Kansas City, Austin, and Provo, with 34 more cities coming?
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Decisions, decisions...

Rusty Warner

We all know that empowered customers expect brands to deliver contextually relevant experiences based on their individual preferences for content, timing, location, and channel(s). How do customer insights (CI) professionals decide the appropriate course of action – not just for a single customer, but for all customers? How do they then execute on those decisions and measure the impact? Systems of engagement like Real-Time Interaction Management (RTIM) provide answers.

Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints. In my latest brief “Demystifying Real-Time Interaction Management,” I explore evolving RTIM requirements.

The five keys to implementing RTIM as part of your contextual marketing engine are:

1.      Customer recognition - Engagement based on individual identity resolution

2.      Contextual understanding – Persona analysis with real-time behavior and external data

3.      Decision arbitration – Next-best-action based on advanced analytics

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Capture The Global eCommerce Opportunity

Zia Daniell Wigder

eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to soar in every market that we forecast—China alone will generate more than $1 trillion in eCommerce sales by 2019.

As eCommerce markets in different parts of the globe flourish, a growing number of digital business leaders are being asked to take their brands into new markets. What opportunities exist for eCommerce leaders looking to expand internationally? How are they tapping into these opportunities? Our newly updated report (client access req’d) addresses these questions. We find that:

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What is the difference between white-box, bare-metal, branded bare-metal, and OEM network switches?

Andre Kindness

I’m getting a lot calls from clients who are using “white box” and “bare metal” interchangeably when discussing network switches. It might not seem like a big deal, but it is when customers are trying to accomplish a certain task and are examining the wrong products or don’t see the full picture. This is especially true when it comes to assuming that the hardware cost of an Accton 5712 switch is significantly lower than the hardware cost of Broadcom-based switches from Arista, Cisco, or HP. The reality is that pundits are mixing up terms and products.

 Fundamentally, they are not making an apples-to-apples comparison and therefore are setting up the wrong expectations for customers. Forrester’s research document The Myth Of White-Box Network Switches dissects the cost of the Accton Edge-Core 5712 (Broadcom Trident II ASIC) switch layered with Cumulus Linux OS and compares this combination against a generic vendor switch built on Broadcom II ASIC, such as Cisco Nexus 3172PQ. We built a model showing the cost of goods sold from the components up and found less than a 5% difference between the switch from the original design manufacturer and traditional network vendor. This holds true when comparing other Accton Edge-Core switches against other traditional vendor Broadcom Trident II switches. The real cost is in the software, global distribution channel, compatibility testing between hardware and software, and global support. “The Myth Of White-Box Network Switches” gets into a lot more detail regarding actual costs.

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EA And Transformation - And The 2015 Enterprise Architecture Awards

Alex Cullen

Enterprise architecture programs deal in change – that’s where EA provides value.  And the businesses and government organizations they are part of are in the midst of a lot of change.  Witness the accelerating turnover in the Fortune 1000, or how Apple is poised to be a powerhouse in electronic payments, or how healthcare is being transformed by new technologies and new entrants.  Market dynamics and digitally-powered competitors are forcing organizations to find new ways to acquire and retain their customers. That means change, and change brings opportunity and risk.  Successful firms navigate these changes better when they have the insights that a high-performance, business-focused enterprise architecture program provides. 

For this year’s Enterprise Architecture Awards, sponsored by InfoWorld and Forrester Research with the Pennsylvania State University’s Center for Enterprise Architecture, we are seeking entries from EA leaders who have helped their business change.  For example:

  • Helping their organization engage more agilely with their business and customer ecosystem
  • Translating high level business strategies into plans of change
  • Guiding a business’s digital transformation
  • Engaging with product, marketing, sales and customer experience initiatives to accelerate results

We’re also looking for EA programs who have transformed themselves to make their value easier to consume by the organization they are part of – for example, by:

  • Restructuring their operating model away from the traditional data, application and technology domains to the new competencies of digital customer experience architecture or  digital operational excellence
  • Enabling more flexible architecture practices through architecture zoning or greater federation with other resources
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Open Data And Trust Play An Important Role In Emerging Digital Ecosystems

Dan Bieler

Open data is critical for delivering contextual value to customers in digital ecosystems. For instance, The Weather Channel and OpenWeatherMap collect weather-related data points from millions of data sources, including the wingtips of aircraft. They could share these data points with car insurance companies. This would allow the insurers to expand their customer journey activities, such as alerting their customers in real time to warn them of an approaching hailstorm so that the car owners have a chance to move their cars to safety. Success requires making logical connections between isolated data fields to generate meaningful business intelligence.

But also trust is critical to deliver value in digital ecosystems. One of the key questions for big data is who owns the data. Is it the division that collects the data, the business as a whole, or the customer whose data is collected? Forrester believes that for data analytics to unfold its true potential and gain end user acceptance, the users themselves must remain the ultimate owner of their own data.

The development of control mechanisms that allow end users to control their data is a major task for CIOs. One possible approach could be dashboard portals that allow end users to specify which businesses can use which data sets and for what purpose. Private.me is trying to develop such a mechanism. It provides servers to which individual's information is distributed to be run by non-profit organizations. Data anonymization is another approach that many businesses are working on, despite the fact that there are limits to data anonymization as a means to ensure true privacy.

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Mobile World Congress 2015: Expect Even Shinier Objects

Julie Ask

Mobile World Congress (MWC) is “the” event in mobile. It is the event where Samsung, HTC, Huawei, Sony, Microsoft, LG … well, really everyone (but Apple) will launch new mobile phones, tablets, and wearables. And, yes big-screened mobile phones are still “in.” I’m more likely to buy a leather jacket with bigger pockets or a larger purse than to buy a smaller phone.

 

Thousands flock to Barcelona annually to hold these devices in their hands. Words too often fall short in describing the feeling of holding the next Samsung device in your hand or the emotions of delight and bewilderment when you turn the device on.

The question then is: “So what? What does it mean for my company?”

Here’s what you already know:

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