Information Workplace Platform Implications Of Oracle/BEA Acquisition

By Matt Brown, Erica Driver, Mike Gilpin, Kyle McNabb, Rob Koplowitz, and Colin Teubner

We’ve been getting lots of questions about what the Oracle/BEA acquisition means in the Information Workplace platforms market. Here’s our take:

Oracle has made assurances to BEA customers

Oracle has assured us that they will be very mindful of protecting the interests of existing BEA customers, just as they have been for customers of Peoplesoft and Siebel – and we find their assurances credible. It’s not in Oracle’s interest to aggravate these customers, and in many cases BEA customers are already Oracle customers, anyway.

There are six main areas of synergy we’ve identified:

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Do Interactive Marketers Actually Buy Technology?

Shar VanBoskirk

I was just talking with Suresh Vittal on my team about how to project interactive marketer investments in technology.  In some cases in the US Interactive Marketing Forecast, we include technology investments in our projections of marketer spend on a given channel (for example, email marketing spend includes investment in email message delivery).  But for the most part, the IM forecast is based on current and projected media spend.

So the conversation Suresh and I had was to think through enough assumptions, to estimate how much marketers invest in technology. 

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Hewlett Packard To Buy Exstream Software: DOM Is Getting Its Due

Craig Le Clair

Craigleclair_5By Craig Le Clair

In October of last year, I published "Give DOM its Due" and argued that for years, document output management (DOM) had been pegged as a back-office operation that produces customer statements and bills. And that now, customer experience demands will thrust DOM into a major software category supporting the growing and diverse content that enterprises must assemble and deliver to customers. A few weeks ago EMC purchased Document Sciences. And now on January 22, HP has signed a definitive agreement to acquire Exstream Software, a privately-held provider of document creation and publishing software for print, mail and online channels. HP expects to close on this transaction in the second quarter of HP's 2008 fiscal year.

Exstream continues to be a leading choice for the high-volume segment of the DOM structured market and will greatly strengthen HPs document automation capability. Initially targeting service providers — a tough crowd — Exstream followed an object-oriented development model to allow re-use of document components, which was quickly adopted by service providers to provide similar applications to many customers. Today's focus is heavily in the interactive and on-demand DOM segments with strong direct sales. While revenue numbers were not available, Exstream has 300plus employees.

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Early Web Cam Experiences Can Detract From, Rather Than Add To, Videoconferences

Ericadriver_10By Erica Driver with Henry Dewing

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Everything That Happens In The Enterprise Software Market Affects BI

Boris Evelson

Jameskobielus_10Borisevelson_2  By Jim Kobielus and Boris Evelson

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Introducing Success Imperatives

Sharyn Leaver

Welcome back from an end of year respite and into the New Year. As you change gears from the goals of 2007 and reassess where to focus your efforts as Business Process & Applications professionals in 2008, our analysts are poised to provide the most relavant research and analyses to address the core competencies of your role.

In 2008, expect our analysts to weave the importance and impact of five key trends on Business Process & Applications professionals throughout our research and commentary. While numerous trends will affect how BP&A professionals approach their roles, these will center on next-generation applications and architectures and becoming a more business-process-oriented organization. These trends are: Dynamic Business Applications; Web 2.0 and tech populism; software-as-a-service (SaaS); business process centers of excellence (COEs); and the evolving business analyst role.

Additionally, Forrester will tailor all of our research not only to your role, but to your role's most important objectives -- what Forrester calls Success Imperatives (SIs). On January 12th, Success Imperatives will transform the forrester.com site experience. While all of Forrester's research will remain accessible, you will be able to tailor your primary site experience to the SI most critical to your success at any given time. The result? The most finely attuned offering of pertinent and up to date research, tools, teleconferences, and videos accessible all in one place.

Without further ado BP&A professionals' SIs:

1. Become a more business-process-oriented organization

2. Define a strategy and framework for governing all enterprise app decisions

3. Prepare for next-generation packaged applications and architectures

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More Reasons For Microsoft/FAST Search Transaction

Boris Evelson

Borisevelson_3By Boris Evelson

While I echo my colleagues' earlier comments on the Microsoft/FAST Search transaction, I also give Microsoft thumbs up for being the first of the major BI vendors to embrace alternative DBMS for BI. For a while now I've been predicting that alternative DBMS for BI will gain continually increasing momentum for the following reasons:

  • Traditional relational databases were designed from the ground up for transaction processing, not BI. Only in the last decade have they even begun to accommodate BI-style queries, and still play a constant balancing act between OLTP and OLAP optimization. Columnar databases, such as Vertica, Sybase IQ, KX, ParAccel, SAND Technology, InfoBright, are specifically designed and optimized for nothing but OLAP query processing. Their schemas are also much more flexible since it's as easy to drop, add, or update a column in a columnar database as it is to insert, change, or delete a row in a relational database.
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Microsoft Buys Into High-end Enterprise Search With FAST

LeslieowensBy Leslie Owens and Ken Poore

The value of high-end search technology was demonstrated today as Microsoft offered to acquire FAST Search & Transfer for approximately $1.2b. The transaction, endorsed by FAST management and key investors, is expected to be completed in 2Q08. We see this as a good deal for FAST, a good deal for Microsoft and a good deal for customers. This is a transformative event for the enterprise search industry.

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**UPDATE** Customer Experience Matters More Than Points In Building Loyalty

Shar VanBoskirk

I had a recent holiday travel experience which got me thinking about loyalty programs.  Here's what happened:

I traveled home to see my family in Nebraska on American Airlines, Forrester's preferred airline and the airline where I have all my miles and am currently a Platinum Advantage member.  Due to a delay on my return connection out of Chicago, I didn't land back in Logan until about 12:30am on 12/26/07.

In getting off of the plane, I dropped my hat and did not realize I was without it until I was already at baggage claim.  Of course I could not go back through security to look for the hat, so the security agent indicated I should ask the baggage attendant for some help.

I explained what had happened to the baggage attendant, Linda, and she immediately indicated that there was nothing she could do.  I continued to try to explain that I was sure my hat was between the gate and security and just needed some help finding someone to retrace my steps.  I'm not sure if she wasn't listening or didn't care, but she indicated I was providing her "improper information" and she could not help me.  I mentioned that I was an AA Platinum traveler in hopes that that might help her come to my aid.  In response to this information she replied, "I don't care who you are or how much you travel." 

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Keeping up with global regulations

Chris McClean

The Foreign Corrupt Practices Act (FCPA) has been seemingly more newsworthy than usual recently (even impacting Hollywood elite), with somewhat conflicting accounts of the US cracking down on bribery both here and abroad, and the rationale for the US to accept some level of bribery for the sake of broader national interests.

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