With Google, IBM, Microsoft, VeriSign, and Yahoo! joining the OpenID Foundation, we may actually feel that something in federated access management is going to change. It is finally not the case of a vendor proposing a new standard – and adding to the cacophony of federation standards – but a set of moves towards a simple technology that today can alleviate password management woes at service providers.
Technology aside, OpenID will greatly help with reducing and removing the legal obstacles in the way of identity federation’s proliferation. When payment-grade, commercial, and trusted identity provider service becomes a reality – VeriSign’s joining the OpenID camp clearly points in that direction – and software-as-a-service companies (like salesforce.com), accept OpenID authentication from these trusted identity providers, then enterprises can truly start thinking about outsourcing password management identity management processes. When required, strong authentication integration with OpenID can rely on VerSign’s VIP or other vendors’ strong authentication acceptance network.
Whenever the economy takes a down turn, marketers will inevitably ask the question, "How would a recession impact my budget?" This worry is especially true for more experimental forms of marketing, such as certain forms of interactive marketing and social media.
At Forrester in recent weeks, we on the Interactive Marketing team have asked this question too -- of our analysts and a handful of interactive marketers. The results of this analysis -- and our tips for how interactive marketers can protect their budgets and survive (even thrive) in a downturn -- are in a new piece "Strategies For Interactive Marketing In A Recession."
1) Google gets the best and the brightest from Yahoo. Why? Compensation. Microsoft, in a titanic mistake, eliminated stock options as an employee incentive early in the decade, replacing them with much less lucrative and leveraged restricted stock. If you're a hot programmer at Yahoo, you'll get options at Google -- not at Microsoft. Aside from compensation, Google's culture, speed, lack of bureaucracy, location, lack of legacy will be big attractors of talent.
2) The confusion factor. Microsoft has never acquired or absorbed anything as large as Yahoo -- unlike Cisco it has no culture or processes around large-scale integration. Microsoft's tight programming ethic will be naturally suspicious of Yahoo and its culture of media and advertising. When the inevitable integration plans are drafted, MSN and the search gurus at Microsoft will defend turf. In a market defined by a quick pace, Microsoft will take years to get this integration right.
Earlier this week, Sun Microsystems announced that its Project Blackbox was now a commercially shipping product. I have to confess that when they first told me about this effort I saw it as a nice showcase innovation — something they could use to demonstrate how densely racks could be configured and how energy efficient their products were. They could drive it from city to city for in-person demonstrations. Nice marketing idea. But I didn’t see the practicality to real enterprise data centers. Who’d be willing to buy a container and park it outside their data center? Yeah, that’s secure.
For the past 3 weeks, Forrester has sponsored a B2B marketing survey on Web 2.0 and Customer Marketing Program Trends. So far, we have received 185 responses from marketers like you. I thought you might like to see a preview of one of the more interesting findings.
When it comes to Social Media use and Web 2.0, B2B marketers I talk with usually raise the topic of blogging. They want to know "who is doing it well?" and "what benefits have they achieved?" In the survey, when we asked "Which statement BEST describes your corporate experience with blogging so far? (Please select one response)," B2B marketers told us:
On January 16, 2008, Oracle announced it has entered into an agreement to acquire Captovation, a provider of document capture solutions. With Captovation, Oracle extends its solution for ECM for transactional content by adding a strong capture solution. The acquisition is expected to close by February 2008. Captovation already has joint customers with Oracle/Stellent and had actually partnered with Optica even prior to Stellent's acquisition. In this sense the acquisition is not surprising. "Oracle Capture" will be the new product brand.
For Oracle customers, it makes a more complete ECM solution, one that can address paper capture for invoice processing for ERP applications or more convincingly incorporate unstructured content for Siebel. For Captovation customers it means increased R&D, investment protection, and access to Oracle's global support and services.
HP’s plans to acquire Exstream combined with EMC’s intent to buy Document Sciences demonstrates that output management for transactional content is becoming critical to many large organizations. But how do you rationalize these two acquisitions? First let’s look at EMC. They add to their consistently improving transactional content assets. Whether it involves invoice processing, account notices and policies for insurance, or new account opening, DOM gives EMC more complete support of the document lifecycle. More to the point, Forrester’s predicted growth in Interactive DOM is very important for the major ECM players. Interactive DOM makes more use of ECM then Structured applications that are essentially batch processes with little human involvement. Interactive applications need human-centric business process management to help author, store, version, and manage content dynamically. EMC can now link their broad ECM platform to Document Sciences for this emerging area.
This morning Microsoft announced a $44.6b bid to acquire Yahoo! Driven largely to bolster Microsoft’s search and advertising business in order to better compete with Google, this move does have a few hidden gems that will impact enterprise IT environments. For insights into the consumer side of this story, see the post from Charlene Li and Shar Van Boskirk.