About

Julie Ask

Julie is currently employed by Forrester Research where she is a Vice President and Principal Analyst. Her area of expertise lies primarily in telecommunications and consumer mobility more specifically. She is leveraging this expertise along with her experience in management consulting and engineering to guide clients in the development, evaluation and execution of their mobile strategies. As cell phones evolve into the most ubiquitous device owned and used by consumers, consumer product and services companies will find engaging with their customers on these devices increasingly important. Julie's research and analysis have been widely cited in publications including the Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, The Onion and on PBS, NBC, and CBS.

Julie joined Forrester in July 2008 when they acquired JupiterResearch. Julie's experience in the telecommunications industry dates back 20 years with her first internship as a microwave circuit engineering intern at COMSAT Laboratories. She has since split her time as an engineer, management consultant, and analyst between Germany and the United States. Prior to joining JupiterResearch, Julie worked as a management consultant at Booz Allen & Hamilton where she worked with both automotive and telecommunications clients to drive product portfolio investment decisions, sourcing strategies, and broader strategic and business plan development. She also worked in business development for a wireless startup in San Francisco.

Julie holds a B.S.E.E. and a master of science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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The shifting global online population

Mobile contactless payments in Europe: reality beyond the NFC hype

Thomas Husson

Hardly a week goes by without a press article or conference reporting how ubiquitous mobile payment services and their adoption are in Japan. Forrester decided to put some figures on the so-called Japanese mass-market reality and to understand why Japan is the declared leader in mobile contactless payment services. What lessons can others learn from the Japanese market and to what extent do they apply to Europe?

There are several reasons why Japan is ahead of the curve among which the role of Felica Networks in the value chain and the scale merchants could benefit from (Sony and DoCoMo invested several dozens of million euros to make sure that retailers and points of sale had the technology to read the chipsets embedded in mobile devices), the loosening of Japan's financial regulations (making it possible for non-banks to become financial services players), operators' role in paving the way for mass market adoption of mobile Internet and higher usage of mobile services (fostering the natural expansion of mobile payments).

Despite this, reality is that the mobile contactless market in Japan is only reaching critical mass, not mass-market adoption. In Europe, conditions differ quite a lot and even if Near-Field Technology is likely to play a key role in the future, the technology is only entering the pre-commercial era.

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The next wave of BI acquisitions?

Boris Evelson

Boris Evelson By Boris Evelson

Whoever says that Business Intelligence (BI) market is commoditizing is smoking something funny. From where we sit, it remains active, vibrant and full of opportunities both on the buyer and the seller side. On the buyer side the market is far from mature with multiple architecture, implementation, governance and organizational challenges. On the seller side we track over 20 “next generation” BI features that vendors are just beginning to address.

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Are Process Mashups Ready For Primetime?

Clay Richardson

Process mashups combine presentation data and processes into a single application for business users. Process mashups are meant to empower the business by making use of the data that is already available within the business. In this podcast Clay speaks about how companies are using process mashups and the emerging trends within the space.

http://a964.g.akamaitech.net/f/964/714/1h/www.forrester.com/role_based/images/author/imported/forresterDotCom/Podcasts/BPA/Clay_Richardson_podcast_072709.mp3

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Cloud DR Services Are Real

Stephanie Balaouras

Stephanie Balaouras

There is a lot of hype surrounding cloud and I'm usually not one to join the hype but in the case of cloud-based backup and disaster recovery services (I'm trying to use the IT service continuity but it hasn't caught on yet), these service are available today and they address major pain points in IT operations and organizations of all sizes can leverage these services, not just small and medium businesses.

Storage-as-a-Service is relatively new. Today the main value proposition is as a cloud target for on-premise deployments of backup and archiving software. If you have a need to retain data for extended periods of time (1 year plus in most cases) tape is still the more cost effective option given it's low capital acquisition cost and removability. If you have long term data retention needs and you want to eliminate tape, that's where a cloud storage target comes in. Electronically vault that data to a storage-as-service provider who can store that data at cents per GB. You just can't beat the economies of scale these providers are able to achieve.

If you're a small business and you don't have the staff to implement and manage a backup solution or if you're an enterprise and you're looking for a PC backup or a remote office backup solution, I think it's worthwhile to compare the three year total cost of ownership of an on-premise solution versus backup-as-a-service.

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Q&A: Business Technology Maturity Assessment

Bobby Cameron

by Bobby Cameron

Bobby-Cameron On Tuesday of this week I hosted a webinar - "Assessing And Developing Your IT's Leadership Practices Today And Into The Business Technology Era." As promised, below are the answers to questions about business technology (BT) maturity assessment that we weren’t able to cover. If these still leave issues unaddressed, please ask follow-up questions — either by leaving a comment or setting up an inquiry.

Question: The output of the maturity assessment would be transformation plans. A hot spot we are finding is making sure all transformation plans move in the same direction. Any best practices to ensure everyone pulls in the same direction?

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UPDATED: Does Putting Customers "First" Pay? Amazon.com Buys Zappos.com for $928M

Natalie L. Petouhoff, Ph.D. By Dr. Natalie Petouhoff

While at the Forrester IT Forum this past spring, I was invited by Tony and Alfred to visit Zappos.com. I was intrigued about what I had heard about this company. Could it be actually true that even the receptionist understood what customer lifetime value (CLTV) meant?


Zappos.com was known for their extreme customer service... but was the whole culture really like that? And if so, how did that work? I had enjoyed the tweets I'd seen of the nearly 400 Zappos.com employees on twitter- they seemed authentic, genuine... Zappos had built its business through developing relationships, creating personal, emotional connections and delivering high touch (WOW) customer service.


I reached out to Tony via Twitter and let him know I would be in Las Vegas.

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Nothing Certain Except Death And (Online) Sales Tax (?) – Or is it?

Patti Freeman Evans

Freeman Evans, Pattiby Patti Freeman Evans

 

As we reported back in May, online retailers should prepare to charge sales tax in certain markets, even if they do not plan to do so across the country. Cash-strapped states are looking to tap any potential source of revenue (California, for example, has been working through an onerous $26 billion budget gap) and have in recent months been proposing legislation to require online retailers to submit tax in states in which they deliver.

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It's time for IT departments in Asia Pacific to get Lean

Tim Sheedy

I just read on Twitter that apparently it is too late to get Lean or Agile. I do question why the two have been bundled together (one is a development methodology, one is a management principle), but either way, I disagree with this statement - at least part of it. Moving to an agile development process is not a decision that should be taken lightly - it involves significantly re-engineering many processes, including much of the program and project management - and this is not a trivial issue! So the statement around Agile I agree with!

However, getting Lean should be on the agenda for all CIOs - in fact, I would argue that Lean is more important now than it has ever been due to the current changing needs of customers. Lean management principles are fundamentally about focusing on delivering the best outcome for the customer with minimum waste. And with major changes going on with the way people consume IT, focusing on the changing requirements for IT customers and delivering them efficiently is extremely important.

Lean typically uses many small changes to achieve this outcome. And it is this point which makes Lean particularly relevant for the current economic environment - you can remove waste (read: save money) through many small improvements - and as a general rule, small changes don't need serious change management capabilities."Lean thinking" should be at the core of all that we do in the IT department - and running some Kaizen blitzes to make small improvements and remove waste should be on the agenda.

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