Customer Reference Programs Survey Link

Laura Ramos

For those of you frustrated by the survey tool at which I pointed my last post, I would like to apologize for wasting your time and missing the opportunity to engage you when you were most interested.

Merv and I are are providing expertise and contributing the Forrester brand name to the Customer Reference Forum for this survey.  We are not  working directly with the survey execution team. The CRF has been terrific to work with, but I did not check a few of the small details on survey access parameters before posting this and now those details have bitten me as links that don't work or make the survey look closed when it is not.  This is also why I haven't replied in Web 2.0-time to your posts pointing out the problem.

I think the area of research will prove very interesting as we bring it out early next year.  For those of you still willing to participate -- thank you so much for your patience! -- you can find the survey link here.

Again, thanks for your patience and support on this.

How companies will buy during the recession

Svm_e_vent_at_doral005 In these economic times, it's best to stay close to the people in companies that buy things -- the sourcing and vendor management (SVM) professionals. At Forrester's sourcing Forum in Florida this week I hosted a dinner for ten vendor management executives and four vendor reps.

This group was fascinating. They are experts in purchasing, evaluating vendors, arranging sourcing agreements, pricing, and negotiation -- the front lines of their company's operational and capital expenditures. The role is still in its infancy -- some are still tough purchasing agents while others have graduated to a more complex model of "diplomacy" -- seeing all of the interests around the table and working to arrive at a solution that helps everyone succeed.

Over dinner the executives worked on a simple question: "What are sourcing and vendor management best practices in a recession?" So if you've ever wondered how the screws will be tightened, here's a peek under the tent:

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One Analysts's View Of What IBM's Smarter Planet Means

Ted Schadler

Tedschadler by Ted Schadler

[dateline] Stamford, CT

IBM CEO Sam Palmisano gave a speech to the Council on Foreign Affairs in New York City on November 6, 2008. In the speech, he added his voice that that of Al Gore, Jeff Immelt, and Barack Obama to declare that the US can lead the world to prosperity (and out of this financial quagmire). He called his vision building a "smarter planet."

Here's how I see the smarter planet:

  • Intelligence and network connections are embedded in physical systems. Chips and bandwidth have helped optimize business processes and make information workers more productive. But information technology hasn't yet really helped optimize our physical systems. A company on a smarter planet will put computers and connections into every physical system so that machines can phone home, operating problems can telegraph themselves, and power grids and distribution systems can be monitored, controlled, and optimized. (Forrester first identified this trend of an extended "Internet of things" in 2001 with a report entitled "The X Internet.")
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Enterprise Mashups Need Complexity To Create Value

Gilyehuda By Gil Yehuda
Those who drink the Web 2.0 Kool-aid live in a idealistic world where we can mentally connect a great idea to a great implementation of that idea. We live on faith that the great implementation will come, since there are plenty of smart people out there who will eventually figure out how to make value out of technology building blocks. Sometimes our faith is tested when the killer-app does not show up for a long time. But evidence can restore our faith.

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Customer Reference Programs: Going Social?

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Great customer references fuel great B2B marketing. But getting customers to testify or submit case studies is challenging. Good references require investment. But how do you keep customers from feeling like shills for their vendor firms? By involving them in communities of like-minded advocates! That is one hypothesis I plan to explore further in 2009 -- investigating the connection between social activity and greater customer advocacy.

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Yang Steps Aside as CEO: A Good Thing For Yahoo!

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

**Update** Per the comments below, I've adjusted the title of this post to reflect that Jerry Yang is transitioning out of the CEO role, not "departing" Yahoo! overall.

This morning, Yahoo! announced that founder and CEO Jerry Yang would step aside as soon as Yahoo! found a replacement.

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Is The ‘Green’ In Green IT Dead? No, Because It Was Never Really Alive.

Doug Washburn

Dougwashburn In a number of recent client interactions with both enterprise IT end users and vendors, the question of “Is the ‘green’ in Green IT dead?” has come up. Primarily driven by the current economic climate, IT end users want to understand how relevant the environmental benefits of Green IT should be to their strategic planning; likewise, vendors want to know how palatable green messaging of their products and services is to their customers.

First and foremost, technology is not green and never will be. The design, manufacture, operation and disposal of IT equipment generates tremendous upfront and ongoing environmental impact (read more about this in my “Is Green IT Your Emperor With No Clothes?” research). A recent – and very primetime – example of this is the 60 Minutes "The Electronic Wasteland" segment. David Berlind from InformationWeek offers a great follow on to this in his “An E-Waste Story That'll Make You Want To Quit Tech” story.

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Addressing Virtualization's Achilles Heel

James Staten

Jamesstaten
The benefits of virtualization are quite obvious but when you start to really increase the density of virtual machines in order to maximize utilization suddenly it ain't such a simple proposition. The latest CPUs from AMD and Intel are more than up to the task of running 10-20 or more applications at a time. Most servers run out of memory and I/O bandwidth well before processing power. Recent announcements from the leading server vendors have been made to address the memory side by packing more DIMMs onto a single motherboard (including blade server boards), but you can only add so many Ethernet cards and Fibre Channel HBAs. Oh yeah, and then there's the switch ports to go with them (blade systems help a lot here).

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Sales Enablement Roundtable - West Coast Style

Scott Santucci

Door_to_door_salesman_1950NOTE:  SALES ENABLEMENT HAS A NEW BLOG 

 

On November 7th, I facilitated Forrester’s second sales enablement roundtable – this time in Foster City,California.  Joining us were sales and marketing executives from:  Intel, NetApp, Borland, Informatica, Sun, Interwoven, Microchip, Renesas, Juniper Networks, Trend Micro, and Thoughtworks. 

 

 

Overall, we had an extremely high energy session, even though I lost my voice the previous week.  It’s hard to summarize a whole day of intense discussion into a blog post, but I’ll give it a try.

 

 

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B2B Marketing Obsolete, Really? (Part III)