Five Reasons To Consider PC Power Management

Doug Washburn

DougwashburnThe rolodex of Green IT projects available to IT leadership is seemingly endless. But at some point, prioritization is necessary, and IT professionals tend to gravitate to those projects that produce an acceptable financial return with the path of least resistance. And in recent interactions with Forrester clients, it's becoming clear that PC power management -- the act of powering down PCs when not in use (e.g. nights, weekends) -- is one of those projects IT leadership are willing to act on.

Do I agree? In short yes. And here’s why: PC power management can reduce costs, cheaply and effectively, while at the same time help justify more strategic IT investments and improve your green "credentials." Let me elaborate:

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Blue Coat: Creating An Economic Advantage For Users In 2009?

John Kindervag

John Kindervag

Last week, Blue Coat gathered analysts in New York City for its Application Delivery Network Briefing Event to showcase its newest offerings, some of which are not yet released, and give the analyst community an update on where things stand following the company’s acquisition of Packeteer, completed in June of 2008.

Long story short? The vendors’ roadmaps have merged and it seems Blue Coat is doing a solid job of integrating the visibility and deep traffic inspection messages of the PacketShaper products with its caching, optimization, and security messages. Prior to the Packeteer acquisition, while Blue Coat offered a solid secure gateway and caching story, the true level of traffic visibility and optimization it could provide was limited.

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How Do B2B Buyers Participate Socially?

Silver Linings and dark clouds of the current tight IT budget climate

Alex Cullen

Silverlining Last week I was at a dinner with IT execs from several firms.  Not surprisingly, we talked about the economy and what it means for their firms and for their IT organizations.  I asked them what the economic pressures meant to them, and they said “their business customers realize now that what they ask for has a cost”.  One PMO head said that her business partners used to ask for ‘the quickest solution regardless of cost’, and now they are asking ‘the best value solution’.  Others echoed this, saying that IT used to be looked at as a ‘magic cookie jar’ which should always have the resources a business area needed – but now business managers understand IT’s finite resources and the need for prioritization.

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Can BPM Keep You From Getting Fired?

Clay Richardson

Okay, I have to admit it:  “My name is Clay and I am a political junkie.” They say the first step to recovery is admitting that you have a problem. I am also a policy geek and I love watching C-SPAN.By now, I’m sure you’re wondering “What the heck does this have to do with I&KM pros?”

I believe last Wednesday’s House Hearing on Madoff and the SEC should be required viewing for all I&KM Pros – particularly for those of you that want to understand how BPM can keep you from getting fired.

If you caught the hearing in its entirety on C-SPAN (I had a front-row seat on my couch, thanks to being taken down by a nasty flu-like virus last Wednesday – this will become relevant a little later), you saw the whistleblower, Harry Markopoulos, rip into the SEC, FINRA, and other industry regulators. Mr. Markopoulos raised numerous red flags to the SEC about Madoff’s Ponzi scheme over an eight year period.

Pulling no punches, Mr. Markopolos called the SEC "incompetent" and FINRA "crooks" to their faces – senior representatives from both organizations were in the audience listening to the hearing and waiting for their opportunity to respond.  Following Mr. Markopoulos’s testimony, I thought "Hey, its time to get some popcorn, the fight’s on!" Then I recalled why I was home in the first place – sick, right? 

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Mobile World Congress, Barcelona, D-7

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

Next Monday the mobile/telecom industry will gather in Barcelona for the Mobile World Congress. With 60,000 delegates expected, the Fiera is the largest European Congress and a bigger event in importance than CTIA. There will obvioulsy be discussions about the impact of the crisis but no doubt that the flow of innovation will overcome skepticism. If you want a wrap up of the three previous conferences, you can have a look on my personal blog here (for 2008), here (for 2007) and even here (for 2006; when the Congress moved from Cannes to Barcelona).

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SAP’s Business Suite 7 Launch Sends Mixed Signals

Paul Hamerman

Paul Hamerman By Paul Hamerman

SAP held a carefully orchestrated product launch event for Business Suite 7 in its global marketing headquarters in New York on February 4, 2009. I had the privilege to attend this event, along with a cadre of other industry analysts, investment analysts, press, and industry influencers, as well as key partners and customers. The 2 hour program featured presentations from senior SAP executives, a product demonstration, and a Q&A session that included CIOs from 3 large SAP customers – IBM, Roche and Colgate-Palmolive.

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Informal Davos poll has recession ending in April, 2010

At Davos the big question was: "When are we going to get out of this economic mess?" So I decided to take an informal poll of attendees. The question I asked was: "When will world GDP start to increase again?" Strangely, the early poll results were quite negative -- the average was hovering in the mid-2011 range. But as the World Economic Forum wore on, there was creeping optimism -- I started to get more 2010s (and an occasional 2009) than 2011s. My sample cut across a wide swath, from CEOs to journalists to academics to political leaders -- 55 votes in total.

According to my unscientific Davos poll, world GDP will turn and begin to grow again in April of 2010.

Depressing? Not necessarily. Davos rarely gets it right. Remember, this was the group that was highly bullish only 12 short months ago.

A call for evidence: how hard has the online video ad market been hit?

James McQuivey

It's time to finally address the elephant in the room. I've been writing for several years about the power of online video -- specifically the catalytic effect of online TV shows -- to change consumer behavior and the TV consumption model. Then this recession got in the way.

We're busily examining the ways that this will effect everything we cover, whether devices, services and consumer sentiment. But one specific area I want to collect evidence on is the question of online video advertising. For the last year, the rise in spending has been tremendous. The rise of Hulu.com as a destination site as well as a video syndicator plus while a few minor things like YouTube finally tinkering with a viable (read: harder to litigate against) ad model and the rise of Hulu+CBS aggregators like TV.com or Fancast have meant a flood of new inventory, most of it premium.

But when an economy gets as bad as this one, the only thing more predictable than US Democrats trying to insert protectionist trade policies into a stimulus bill is that advertisers will cut ad spend across the board. This excellent and gritty piece from Broadcasting & Cable yesterday discusses the expected bloodbath in the US broadcast upfronts later this year. That has to affect online video ad spend, simply because a lot of online TV show sponsorship is presold in upfront bundles each year (think Sprint + Heroes).

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Convenience is the key to future media technologies

James McQuivey

I want to share with you the link to my recent Forrester Research Webinar called Why Convenience is King. This free webinar is the kind of thing we usually reserve for clients only, but it's a big idea and we're eager to share it with the world. It includes a very detailed description of our Convenience Quotient methodology, something that is getting great traction among our clients and will form the backbone of much of our research for the next few years -- starting with media devices since that's what I cover, as well as other consumer technology products (hence this post on this blog). Yet many of my colleagues in financial services, retail, automotive, and even healthcare are working to apply the method to their own research areas. Should create a very fertile field of research. To stay on top of it, click through to the free replay of the Webinar.

Why Convenience Is King - creating winning product strategies

On demand Forrester Webinar available. Original air date: Jan 29, 2009.

To successfully launch or revamp products or services, you must keep convenience high. Achieving high levels of convenience requires offering compelling benefits while reducing barriers to consumer use. Principal Analyst James McQuivey explains how to identify the specific improvements required to increase the benefits or decrease the barriers that stand in the way of consumers. James covers:

- Why Convenience is King
- How the Convenience Quotient can guide your strategy
- What Forrester can do to increase your CQ

Click here to play now.