Greetings from beautiful Salt Lake City, Utah, where I'm at the 2010 Omniture Summit. It's been a good week, I must say that my favorite part has been the opportunity to meet with so many web analytics practitioners, friends, Forrester clients and the Omniture team. If you didn't attend but are interested in getting a feel for the event, check out the Twitter hashtag, #omtrsummit.
I am pleased to announce that this week we are initiating the research process for the inaugural Forrester Wave™ evaluation of Online Testing and Targeting platforms. We plan to publish this Wave report in the third quarter of 2010. Upon completion this research will be distributed to senior marketing executives at hundreds of large marketing organizations globally.
The first phase of the process is to determine the field of vendors who comprise the Online Testing and Targeting landscape. We have already identified and contacted a number of companies who participate in the market via previous research efforts.
Forrester is actively innovating our use of social media, and this extends to the research process. I would like to solicit your input through two modes of participation:
1. If you are a practitioner, please share which Online Testing and Targeting vendors you currently or have previously used. Also please let me know if you would be interested in receiving followup communications to discuss your experiences with vendors and online testing in general.
2. If you represent a vendor in the Online Testing and Targeting space and would like to be considered for inclusion in the Wave report please let me know and we'll send you our preliminary vendor survey to complete and submit.
Our latest featured podcast is Claire Schooley's "Succession Planning, What It Is And Why It's Important".
In this podcast, BP&A Senior Analyst Claire Schooley discusses the flow of activities that need to surround effective succession planning. She also talks about the key benefits of having a sound succession strategy. The podcast finishes with 5 key recommendations.
We look forward to your questions and comments.
Subscribe to Business Process & Applications podcasts through iTunes.
Over the last 25 years in the business I heard my share of BI horror stories: “we have over 20 different BI tools”, or “we have a few thousand reports in our BI application”. BI is very much a self fulfilling prophecy – “build it, and they will come”. As we popularize BI, and as technology becomes more scalable, more stable, more function rich and user-friendly - BI spreads like wildfire and often becomes uncontrollable.
I can’t help but to quote from one of my favorite books by a British author Jerome K. Jerome “Three Men In A Boat, To Say Nothing Of A Dog”. One of the reasons I love the book, in addition to it being one of the funniest novels I ever read, is that I can almost always find a very relevant humorous quote to just about any life or business situation. At the beginning of the book three British gentlemen are planning a vacation on a river boat. As they plan for how much food and supplies they should carry, they quickly realize that there isn’t a boat big enough to fit the dimensions of the Thames river to carry all that junk.
“How they pile the poor little craft mast-high with fine clothes and big houses; with useless servants, and a host of swell friends that do not care twopence for them, and that they do not care three ha'pence for; with expensive entertainments that nobody enjoys, with formalities and fashions, with pretence and ostentation, and with - oh, heaviest, maddest lumber of all! - the dread of what will my neighbour think, with luxuries that only cloy, with pleasures that bore, with empty show that, like the criminal's iron crown of yore, makes to bleed and swoon the aching head that wears it!
Are you a wondering how to get the most out of your SAP investment? Are you trying to figure out SAP’s long-term strategy? Do you want to make better use of SAP’s BI platforms and services ecosystem? If so you have a lot in common with other Forrester clients.
Forrester has answered hundreds of inquiries about SAP in the last year or so. And the volume of inquiries is increasing as our clients roll out SAP solutions to the furthest reaches of their global domains and use white space partners to cover an ever broader footprint.
At the same time, you ask us questions about deployment best practices, SAP’s pricing and licensing, its middleware approach, the strategic significance of its acquisitions, and the implications of changes in the top management team.
We decided to pull together all our experts to discuss their SAP research in a series of jam sessions (teleconferences) to help you make the best informed decisions with the minimum investment of time. Each teleconference looks at a specific dilemma for which we’ve fielded client inquiries.
If you are an Application Development & Program Management professional, or a CIOs, or a Business Process & Applications professional looking for guidance then there is a session in this week long series of one hour Webex sessions just for you. Or if your dilemmas cover all the topics you can attend all the sessions or download them later and follow at your leisure.
We’ll start by looking at SAP’s Product Strategy. We will explain just how SAP's product portfolios and technology strategy for enterprises and SMB clients is evolving. You will hear Forrester analysts debate the merits of SAP's product offerings, technology architecture innovations, and its likely success in providing software-as-a-service (SaaS) offerings.
**Correction: Actually, we forecast that direct mail will be at about $67 billion by 2012. So to my comment below, the astronomical forecast of mobile at $20 billion would be closer to a third, not a half of dm spend by 2012. >Both Josh James and Shantanu Narayen, the CEO of Adobe mentioned mobile in their keynote presentations and now I'm listening to RIM also talk about the power of the mobile browser.
Coming to you live this morning from the kick off keynote of the Adobe (nee Omniture) Summit in Salt Lake City. And I'm pleased to report that so far the event is as thumping and hued in neon green as in years past.
A nice change from past summits: Instead of discussing developments to Omniture's online marketig technology, today's Omniture keynote by Josh James is themed around "The New Principles Of A Successful CMO." These are Josh's principles for how marketing execs can succeed.
Yesterday I got a sneak peak at the new Intel Classmate PC, both the clamshell and convertible models. These new models are significant upgrades from the previous version. While I never really wanted my own mini-laptop, I now have Classmate envy.
Highlights that mattered to me included (drum roll please):
10.1 inch screen to replace the tiny 8.9 inch screen – as a result the keyboard is bigger, accommodating adolescent and even adult fingers. Honestly, the previous design was just too dang small. My fingers were all over each other.
Ruggedization (is that a word?) – now designed to withstand accidental drops from desk height, with a water resistant LCD, keyboard, touch pad, HDD shock protection using the accelerometer to detect falls, and a really nice rubberized surface making it easier to hold onto.
Retractable handle – while I’m on the topic of holding it… may I say that I really don’t understand why other PC vendors don’t put handles on their laptops. My Panasonic Toughbook has one and I love it.
eReader interface – while I’ve never used my Kindle (really, not once), I do think I’d take advantage of the eReader capability of the Classmate. The accelerometer flips the content to portrait and the touchscreen allows you to “flick to scroll.” You can also highlight and take notes directly on the page. The eReader feature was what Wired magazine picked up on in their Classmate product review.
Analytics gets a lot of attention these days. And it should. Additional business insight is really important to improve the customer experience and more and more to understand the on-line experience. And predictive analytics is really cool. But these exciting areas tell only part of the story. Analytics can also help improve content management and transactional business processes. The infrastructure and plumbing that keeps most companies afloat. Analytics can help consolidate archives, improve capture, classify documents, improve business processes, and enhance the value of packaged apps. In short, there is a strong analytics play just for better content management and process improvement but poorly deeloped use cases and better buzz in other areas tamps down the potential. But we shall hear more about this soon.
Since publishing the market overview for the lead management automation space, I have been pleasantly surprised by the number of current and emerging vendors who got in touch wanting to talk further, learn more about my research, and (well, frankly) “influence” the analyst.