The Golden Rule of SMS Marketing

Nate Elliott

Nate Elliott[Posted by Nate Elliott]

Here at Forrester we continue to see a lot of industry excitement around mobile marketing. In a recent survey more than 60% of mobile marketers told us they'd continue to increase their spending on the channel despite the bad economy. And according to our latest ad forecast, mobile marketing spending in the US will more than quintuple over the next five years.

There's just one problem: SMS is the only mass-reach mobile marketing channel, and no one -- not marketers, and certainly not users -- seems to like it much.

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Welcome to the Forrester Blog for Customer Experience Professionals

Jonathan Browne

Jon-Browne [Posted by Jonathan Browne]

Are you sitting comfortably? Then I'll begin...

Welcome to Forrester's newest blog - My colleagues and I will use this space to share our thoughts and engage in dialogue with you about customer experience. We want you to participate by posting comments, challenging our ideas and sharing your opinions.

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Citrix C3 – Where are the partners?

James Staten

James Staten Citrix put some significant new meat on the bones of its Citrix Cloud Center (C3) offering this week but left behind one crucial element. Who are the partners delivering this offering?

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Not Your Daddy's IBM

Clay Richardson

"Big Blue."  That's the image of IBM I grew up with - bloated, rigid, complicated.  Come on, you've heard the joke, "How many IBM engineers does it take to screw in a light bulb?  More than you can afford!"  And I've seen this first hand in the past with IBM Websphere Process Server (WPS). 

In 2006, I supported a major enterprise BPM evaluation for a large federal agency.  Several vendors were brought in, including Big Blue, to demo BPM functionality.  I have to admit, the functionality and depth presented by IBM the federal customer - they literally shook their heads with disappointment.  At that time, IBM was force fitting the WPS product to be a human-centric BPM platform.  I described it as a "headless horseman" - nice integration functionality under the covers, but missing the required interface for users to interact with their tasks and workflow.  The end result of the evaluation:  IBM lived up to its Big Blue image and the agency decided that Big Blue was not the right platform for their fledgling BPM initiative (which would go on to become a multi-million dollar, multi-year BPM program).

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Digital Marketing Gets A Boost In 2009 B2B Budgets

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

While I was hanging out at the Forrester Marketing Forum last week, I missed a milestone. The report I mentioned in my blog about the impact the economy is having on B2B budgets popped out of the editing queue and made it onto the Web site.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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Leveraging Cloud Computing For New Business Enablement

James Staten

James Staten In yesterday’s Forbes.com HP VP and CTO Russ Daniels wrote a short commentary on how cloud computing can help reignite the global economy and his focus is what makes the difference. Where Russ differs from many others on cloud computing in that he is talking about the vision from a higher, business level than most others, who are down in the IT weeds most of the time. Where Nick Carr talks about cloud computing sending corporate data centers to the trash heap, Russ is looking at what new business opportunities can be enabled by the cloud.

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Symantec Juggles the Channels

Holger Kisker

In an analyst event on Apr. 22nd in London, Symantec outlined their new Partner Management concept – increased focus on a decreased number of partners.

 

Channel partners are the lifeblood to Symantec’s sales and already contribute ~85% of the business in EMEA - which is expected to increase. This is split into segments; Small Business, which Symantec simply classifies by deal sizes below $5k, Commercial Business, which is above that threshold, and Enterprise Business with named accounts. To better execute on this segmentation Symantec has introduced a new dedicated SB (Small Business) organization and the cross-segment role of Business Development Managers to their ranks.

 

·        The Plan Is To Focus More On Fewer Partners

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Search Marketing Automation Will Compete With Agencies

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

In Q1 I met with an SEO automation vendor called Altruik.  Under development since 2006, Altruik launched in January and provides a technology solution to help dynamic (and static) sites get top search engine rankings.

Before Altruik, I'd had a spate of updates from search marketing automation tools (Marin Software, Kenshoo, Omniture Search Center, Coremetrics), but all focused on the paid search side.  Altruik was the first enterprise-level technology I had met dedicated to SEO.

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How can CEOs understand social technologies?

Twitter_logo_headerQuickly: The only way CEOs can understand social technologies is by using them.

Content: I've got bad news for you. You can't understand Twitter, Facebook, or blogging by reading an article in a magazine or a report from your CMO. Sure, they can tell you what they are, but you won't be able to truly understand how they could change your business unless you actually use them.

Social is like sex. It's fun to talk about and read about, but you can't truly comprehend unless you do it.

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