Is Salesforce.com The Key To The Cloud Kingdom?

Rob Koplowitz

RobkoplowitzBy Rob Koplowitz

Today Google and Salesforce.com announced another step in their ongoing flirtatious relationship. Salesforce.com will now bundle Google business applications into its on-line CRM offering. Salesforce will also begin to distribute Google applications backed by Salesforce support. It's always interesting when these two make an announcement for two reasons: First, they are both 100% committed to cloud computing and they think about the future of the industry in very similar terms. Second, it is fundamentally interesting to conjecture about the potential of a Salesforce acquisition. Note the rumor mill cranking up on this topic a few weeks ago when Oracle arranged for a $2B line of credit.

Now, Marc Benioff has stated early, often and loudly that Saleforce.com is not an acquisition target and has every intention of becoming the next major software infrastructure vendor. Fair enough. Salesforce.com has done all the right things to do just that. They've invested heavily in an infrastructure and built a reputation that represents a significant barrier to entry to anyone that wants to horn in on their territory. Salesforce.com has a significant history of securely and reliably delivering mission critical enterprise applications in the cloud. Raise your hand if you can make that claim. Not a lot of hands.

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Confessions of a two month CEO blogger

At the Forrester Marketing Forum in LA, held on April 8-9, I gave a short presentation on my first two months of blogging. Many of the marketing executives in attendance are urging their CEOs to blog -- I thought my early impressions might prepare them for CEO reactions. Here goes:

Number One: "No one is reading my blog -- my out-sized ego can't take it." Prepare your CEO for a slow audience build.

Number Two: "Once a week? I'm too busy trying to run the company to do this." Yes, one post a week may only take a few hours -- but "...getting into the conversation" -- reading and commenting at other blogs -- what all experienced bloggers urge you to do, will double the time required.

Number Three: "The technology sucks." Blogging technology is shockingly crude. Get ready to give your CEO tech support -- even around the fundamentals like getting a picture into a post.

Number Four: "I'm not getting anything back." This is the corrollary to Number One. I often feel like I'm on a one-way phone conversation -- I talk, but there's no one listening. I lust for value-filled comments that will improve and drive my ideas. With time, they will come.

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IBM Expands Replication Capabilities With Acquisition Of FilesX

Stephanie Balaouras

Stephanie On April 10, 2008, IBM announced its intent to acquire FilesX, a small startup that offers server-based replication and continuous data protection technology. The acquisition will become part of the Tivoli Storage Manager (TSM) family of products.

 

 


This acquisition will help IBM Tivoli fill a gap in their current portfolio of offerings for data protection. The vendor currently offers Tivoli Storage Manager (TSM), which is one of the leading enterprise-class backup software applications, and Tivoli Continuous Data Protection for Files, a product mostly used to protect PCs. In addition to traditional backup to tape or disk, TSM can also manage Microsoft Virtual Snapshots (VSS) and its own IBM storage-based snapshot technology in support of instant restore or snapshot assisted backup. But the company didn’t really have an offering for customers who wanted something that was better than backup but not as expensive as storage-based replication, this is where FilesX comes in. With FilesX, IBM can now address the recovery requirements of small enterprises that can’t afford storage-based replication. They can also meet the recovery requirements of large enterprises that want to protect more servers within their company with a more affordable replication offering as well as servers at the remote office.

 

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Podcasts From Forrester

Claire Schooley

ClaireschooleyBy Claire Schooley

We're doing podcasts at Forrester now, and I'm the internal resource for how to get them done. Here's what we've learned so far:

Post new podcasts on a regular basis. Decide on a schedule — twice a week, every week, every two weeks and stick to it. Listeners look forward to new material on a consistent basis. Consistency helps you gain and maintain an audience.

Name your podcast. Consider a contest to identify a good name. At Forrester we are still working on a name. Any ideas? In the meantime, you can name the podcast after your company like we have — Forrester Podcasts.

Identify upbeat music. Start and end each podcast with three-to-five seconds of music. Use the same music each time to give your podcast an identity, like NPR's All Things Considered. Do you have in-house musicians who might enjoy creating your theme music?

Keep podcasts short. Six-to-twelve minute podcasts are ideal. If the topic takes longer, break it into two or more podcasts and let listeners know this podcast is the first of a two- or three-part series.

Plan a podcast format that fits the topic. Vary the format depending on the topic and the presenter but keep the music and podcast name consistent. Here are some formats we've tried:

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Planning Can Generate Serendipitous Interactions In Virtual Worlds

EricadriverBy Erica Driver

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Open Source Community Will Drive Virtual World Standards And Interoperability

Ericadriver_2By Erica Driver

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SAP Sets Management Succession Plan In Motion

Paul Hamerman

April 2, 2008

Today’s announcement of the promotion of Leo Apotheker to co-CEO of SAP AG signals an orderly transition of command as current CEO Henning Kagermann’s contract expires in May, 2009. Mr. Apotheker has clearly been heir apparent since Shai Agassi’s departure a year ago. Although SAP put a positive spin on his sudden departure, evidently Mr. Agassi was not next in line for the job.

Mr. Apotheker, a 20 year veteran with SAP, has served as head of worldwide sales and most recently as Deputy CEO. While the practice of co-CEOs could be problematic in some environments, SAP has done this before as Dr. Kagermann ascended the throne and succeeded Hasso Plattner, now Chairman of SAP’s Supervisory Board. The transition should be orderly and Apotheker is well-suited for the job.

Additional changes within SAP’s Executive Board were also announced in the same press release. Jim Haggeman Snabe, Bill McDermott and Erwin Gunst were promoted to the Executive Board. Snabe will manage product development for both the SAP Business Suite and Netweaver. McDermott will take over responsibility for worldwide sales. Gunst, the current head of EMEA operations, will become the company’s first Chief Operating Officer. The need for a COO signals the growing complexity of the business in maintaining controls over acquired businesses (e.g., Business Objects) and new products and business models (e.g., Business ByDesign). Snabe and McDermott represent new blood on the Executive Board as well, rising stars that have done well in their respective areas.

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The China Bubble

Chineseflag Quickly:  Conventional wisdom glosses over China's limitations and problems.

Roger Cohen's starry-eyed China tribute in the New York Times is emblematic of the runaway euphoria surrounding that emerging economy. Threat to America…threat to Asia…ready to overtake Europe in the next 10 years…exploding – the gold rush place to be...450 million cell phones…becoming highly creative and innovative…the new model…the future.

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"Digital" does not equal "interactive" marketing

Shar VanBoskirk

Sharvanboskirk
[Posted by Shar VanBoskirk]

On a recent trip to Shanghai I attended a huge party for Adidas.  I was there with a friend of a friend who works for Ticketmaster and specialize in creating exclusive events and PR for brands, bands and celebrities.  Now this party was thumpin.'  On the top floor of a trendy Shanghai "loft" with a glass floor to see all the way down to the ground 20 odd floors below.  The room was chock full of people, and also huge digital billboards broadcasting Adidas commercials and branding messages.

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Not an IT/BT recession

Img_0773 I was at a Forrester event on Wednesday with 50 $1B+ CIOs and Enterprise Architects. When I asked the group whether they thought we were in a recession, three fifth's said "yes." Then I asked whether they thought their tech budgets would be cut this year-- one fourth said "yes." And one smart ass CIO said, "Hey my budget always gets cut -- nothing will be different about this year."

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