New Workshop - Top Ten Web Design Fixes To Improve Business Results

Jonathan Browne

Jon-Browne [Posted by Jonathan Browne]

If you've read any of Forrester's reports on the state of Web site experiences, you will know that we see a lot of flawed Web sites. (And you probably have personal experience of sub-par Web sites that confirms that assertion).

We've been teaching our 25-criteria methodology for ten years (we've updated it six times during that period) to cliients who want a method for identifying problems in value, navigation, presentation and trust on their sites. But during this recession, clients told us they wanted something even more focused - shorter, quicker, cheaper, easier to do.

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Eloqua Removes Start Up Barriers In Race To Capture Customers

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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Information Post-Discovery - Latest BI Trend

Boris Evelson

Boris-Evelson By Boris Evelson

I just came back from an exciting week in Orlando, FL, shuttling between SAP SAPPHIRE and IBM Cognos Forum conferences. Thank you, my friends at SAP and IBM for putting the two conferences right next to each other (time- and location-wise), and for saving me an extra trip!

Both conferences showed new and exciting products and both vendors are making great progress towards my vision of “next generation BI”: automated, pervasive, unified and limitless.  I track about 20 different trends under these four categories, but there’s a particular one that is especially catching my attention these days. It went largely under covers at both conferences, and I was struggling with how to verbalize it, until my good friend and peer, Mark Albala, of http://www.info-sight-partners.com, put it in excellent terms for me in an email earlier today: it’s all about “pre-discovery” vs. “post-discovery” of data.

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It's Getting Crowded In This Cloud

Clay Richardson

Clay Richardson By Clay Richardson

 

Based on the recent wave of announcements flooding my inbox, BPM vendors are now stampeding to the cloud party.  Over the last two months, I have received no less than 6 cloud-related announcements from various BPM vendors.  So here's the running time line:

Bpm_saas_stampede

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The Golden Rule of SMS Marketing

Nate Elliott

Nate Elliott[Posted by Nate Elliott]

Here at Forrester we continue to see a lot of industry excitement around mobile marketing. In a recent survey more than 60% of mobile marketers told us they'd continue to increase their spending on the channel despite the bad economy. And according to our latest ad forecast, mobile marketing spending in the US will more than quintuple over the next five years.

There's just one problem: SMS is the only mass-reach mobile marketing channel, and no one -- not marketers, and certainly not users -- seems to like it much.

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Welcome to the Forrester Blog for Customer Experience Professionals

Jonathan Browne

Jon-Browne [Posted by Jonathan Browne]

Are you sitting comfortably? Then I'll begin...

Welcome to Forrester's newest blog - My colleagues and I will use this space to share our thoughts and engage in dialogue with you about customer experience. We want you to participate by posting comments, challenging our ideas and sharing your opinions.

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Not Your Daddy's IBM

Clay Richardson

"Big Blue."  That's the image of IBM I grew up with - bloated, rigid, complicated.  Come on, you've heard the joke, "How many IBM engineers does it take to screw in a light bulb?  More than you can afford!"  And I've seen this first hand in the past with IBM Websphere Process Server (WPS). 

In 2006, I supported a major enterprise BPM evaluation for a large federal agency.  Several vendors were brought in, including Big Blue, to demo BPM functionality.  I have to admit, the functionality and depth presented by IBM the federal customer - they literally shook their heads with disappointment.  At that time, IBM was force fitting the WPS product to be a human-centric BPM platform.  I described it as a "headless horseman" - nice integration functionality under the covers, but missing the required interface for users to interact with their tasks and workflow.  The end result of the evaluation:  IBM lived up to its Big Blue image and the agency decided that Big Blue was not the right platform for their fledgling BPM initiative (which would go on to become a multi-million dollar, multi-year BPM program).

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Digital Marketing Gets A Boost In 2009 B2B Budgets

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

While I was hanging out at the Forrester Marketing Forum last week, I missed a milestone. The report I mentioned in my blog about the impact the economy is having on B2B budgets popped out of the editing queue and made it onto the Web site.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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Symantec Juggles the Channels

Holger Kisker

In an analyst event on Apr. 22nd in London, Symantec outlined their new Partner Management concept – increased focus on a decreased number of partners.

 

Channel partners are the lifeblood to Symantec’s sales and already contribute ~85% of the business in EMEA - which is expected to increase. This is split into segments; Small Business, which Symantec simply classifies by deal sizes below $5k, Commercial Business, which is above that threshold, and Enterprise Business with named accounts. To better execute on this segmentation Symantec has introduced a new dedicated SB (Small Business) organization and the cross-segment role of Business Development Managers to their ranks.

 

·        The Plan Is To Focus More On Fewer Partners

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