What Do Your Salespeople Sound Like To Customers?

Scott Santucci

NOTE:  SALES ENABLEMENT HAS ITS OWN BLOG NOW

 

I love the saying “you get delegated to the people you sound like” - especially when it comes to selling.

 

At the end of the day, all of the work that goes on to build and support a product comes down to the discrete conversations your sales people have with customers.

 

 

This parody video is both incredibly funny (especially if you’ve ever carried a bag before, or work in a company dominated by engineers) and drives home an outstanding point – “you-centric”, jargon filled presentations more or less all sound ike this one.

 

 

 

 

 

 

 

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Predicting The Battle Over Collaboration Infrastructure In 2009

It’s always the short questions that make my job interesting. Like this one.

Gil, do you think companies will cut back on Enterprise Web 2.0 in light of the economy?

First reaction--it depends. I’m an analyst, that’s always our first answer. But what does it depend on? What are all the factors at play and how will this impact your decisions?  So, here’s my read of the Enterprise Web 2.0 trends based on many conversations with my clients and vendors. I will focus specifically on wiki and social networking tools used to improve internal collaboration and knowledge sharing. These are gaining momentum and acceptance within the enterprise. (See my TechRadar report for the details on what Forrester sees in scope for Enterprise Web 2.0.)

There will be a slowdown of IT-driven collaboration projects in 2009. But there will be increased interest in business-driven collaboration projects. Why? There is a technology populist movement, and has been for a while. Small and medium-sized businesses (SMBs) typically operate with little IT support and rely upon vendors for collaboration services – nothing new here.  But we find that business units in enterprises, especially those in companies with politically weak IT departments, are increasingly behaving like SMBs, and they are going out and provisioning technology on their own. This is a form of institutional Tech Populism.

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Vodafone & Wayfinder

Thomas Husson

Vodafone announced thisweek a recommended cash offer to acquire Wayfinder Systems AB. This is not a done deal yet but my first take is:

- Wayfinder like other software vendors really pioneered the market for navigation on mobile phones. Initially, the Swedish company (at that time named Itinerary systems) started in as a R&D project in the mobile phone division of Ericsson in the 90s! It is thus no surprise that Wayfinder recently announced an intensification of its global collaboration on GPS handsets with Sony Ericsson, one of its main clients. Back in July 2007, the company acquired Finnish application provider Navicore.

- According to its interim report (ending September 30th 2008), Wayfinder wanted to focus on a small number of global partners and to planned to reduce costs by 30% in 2009. The company reported close to 2,5M activated user accounts but only 294,000 paying users, who had activated a paid for application in the past 18 months. Vodafone's offering value Wayfinder at around €23M. I am not a financial analyst so I won't comment the cash offer in detail but from an industry perspective, it seems to me:

* this is a small amount of money for a global operator like Vodafone

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Mobile gaming $

Thomas Husson

Following the publication of this article in Moconews, I had a call with Greg Ballard, CEO of mobile gaming company GLU.

Glu is adamant that despite a smaller size than EA Mobile or Gameloft, the company is very well placed in porting games on the balkanized mobile handset market. He righlty pointed out that if smaller in revenues, Glu has a scalable business and claimed to be ahead of its competitors in some regions of the world (n2 after EA in the US and after Gameloft in Latam, n1 in China and Australia). He also made the point that Tetris still represents a significant chunk of EA revenues. Looking back at the Jamdat acquisition in December 2005, I have no other choice than to agree.

So, let me precise that my comment "the larger companies have economies of scales that their smaller rival doesn’t" mainly addresses the smaller players in the mobile gaming industry. Despite consolidation that took place over the last few years, this market is still very fragmented. Also, it is fair to point out that Gameloft's developer/production/porting teams represent close to 90% of the workforce (and thousands of employees). But I am not a financial analyst so I can't really make a call here.

However, I still believe that:

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Apple AppStore - Top Apps

Thomas Husson

eApple recently released its top downloaded applications on the AppStore since launch in July 08. No mention of the split here between apps downloaded on the iPhone and on the iPod touch.

Top 10 Free Downloads (Overall). My comments in italic

1-Pandora Radio (music, 2 million iPhone subs who spend 90 minutes listening on average)
2-Facebook (social networking)
3-Tap Tap Revenge (game)
4-Shazam (music)
5-Labyrinth Lite Edition (game)
6-Remote (entertaining app)
7-Google Earth (only launched 2 months ago!)
8-Lightsaber Unleashed (cool and fun app, close to a game for Dark Vador fans...)
9-AIM (highlights the strength of AOL Instant Messaging in the US vs Europe)
10-Urbanspoon

My first take:

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It's not that bad out there

Sucharita  Mulpuru

Can we please put a moratorium on all the gloomy news?  Duke just released a study of CFOs where the key finding is that we're in for at least another 12 months of stagnation.  Will someone acknowledge that there is a glimmer of hope in, of all places, at least one part of the retail world which according to conventional wisdom, should just be getting pummeled?  I've been maintaining that eCommerce is insulated from the worst of it because there continues to be channel shift because it's just easier to shop online and perhaps most compelling, it's a channel where consumers can easily find the best price for anything they want to buy. I have two sets of datapoints to support this.  The first is the Chase Paymentech Pulse Index which captures actual transactions from 25 of the top web merchants. Through Tuesday, December 9, the last 33 days of online shopping have actually been great. In fact, consumers have, when measured on a YOY calendar basis, spent 15% more this year than last year. This is remarkable given that Thanksgiving fell later in November this year and we've had fewer days to build upon the momentum that Black Friday always creates.

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Mark Twain, US Politics, And The State Of Enterprise BI

Boris Evelson

BorisevelsonBy Boris Evelson and Norman Nicolson

If you haven’t yet heard the latest news on the American political scene, let me fill you in: Illinois Governor Rod Blagojevich has been arrested on charges of conspiracy to commit fraud and soliciting bribery. Among the alleged offenses is that the Governor planned to sell the Senate seat of President-elect Barack Obama to the highest bidder, or, if no offers met his expectations, to take the seat for himself for personal gain.Sign_best_government_money_can_bu_3 One is reminded of the remark, often attributed (perhaps incorrectly) to Mark Twain, that the United States has “the best politicians money can buy.”

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Horses for courses?

Mike Gualtieri

Quarterhorse_2 I was on a conference call with my Research Director, Mike Gilpin and colleague Charles Brett the other day discussing complex event processing and business rules when suddenly Mike and Charles starting talking about "horses for courses". Say what? We went from talking about events and rules to horses and courses? I never heard this expression before so I asked. And, for those of you who think that I am provincial, I asked several other people in our Cambridge, Massachusetts office and they were dumbfounded as well.

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Thomson Reuters Gets A Jump On Holiday Shopping, Acquires Paisley

Chris McClean

Chris McClean

Keep an eye out in the next week for Forrester’s GRC Trends 2009 report, which will take a look at how a decidedly rocky end of 2008 will impact those responsible for various aspects of corporate governance, risk management, compliance, audit, and finance... as well as the product and service firms that serve them.

One trend that we call out in the report is the impending consolidation of the GRC technology landscape, which is a top-of mind issue for many leading vendors in the space.

Wednesday, Thomson Reuters got an early start on this trend with a definitive agreement to purchase Paisley. A leader in the GRC platform and audit management markets, Paisley will be a strong addition to the company's Tax and Accounting group.

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NFC Made Me Believe In Mobile Marketing

Shar VanBoskirk

The last day of Nokia World, I interviewed Jeremy Belostock, the Head of NFC for Nokia's Device Experiences group.

NFC -- for those of you non-gadget types, like myself -- stands for "near field communication."  And it is basically a functionality which allows mobile handsets to have "contactless" communication with other handsets, ear pieces, keyboards, other devices, even with out of home media, product packaging, kiosks, turnstiles, or anything where you can enbed an NFC-smartcard.  Think of NFC as a tooll which allows you to use your mobile phone as your subway pass, your credit card, your change at a vending machine, or as a way to interact with media for additional information or promotions. 

There are a few hurdles keeping NFC from becoming a mainstream application:

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