Still Nothing Happening in Mobile Marketing

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I'm at an event in Europe.

Sponsored by Nokia.

And still only talk about the "eventual opportunity" of mobile marketing. 

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The Future of Mobile Devices: Services?

Extranet Collaboration Platforms. Coming Soon, But Then There's That Pesky Many-To-Many Problem

Ted Schadler

Tedschadler by Ted Schadler

In our conversations with many information and knowledge management professionals, it's clear that their distributed and multicompany teams need better extranet collaboration tools.

And they feel the problem is only getting worse as companies go virtual, global, distributed, outsourced, green, travel-less, and partnered, thus driving the need for ever-better collaboration tools that work outside the firewall.

Trouble is, the messaging and collaboration services that  companies have implemented are designed primarily for internal teams.

For example, it's bloody difficult to set up a secure instant messaging connection with every partner you might want to work with. Such interoperability between IM platforms is technically possible, but operationally nightmarish.

So clever employees do what they must: Use public IM and calendaring services, cobble together conferences from piece parts, and fall back on endless scheduling and sharing emails and voice conferencing. Ugh. Ugly. And scary.

Well, the solution's just around the corner say vendors new and old. After all, many are on the cusp of major product releases that promise much better extranet connections and capabilities:

  • IBM Bluehouse promises a new extranet collaboration platform.
  • Google already offers an extranet collaboration toolkit in its Google Apps Premier Edition.
  • Cisco is adding extranet collaboration capabilities to WebEx.
  • Microsoft is moving its services into the cloud for easier extranet access.
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Nokia Creates The Personal Internet

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

In this morning's opening remarks and keynote sessions, Olli-Pekka Kallasvio introduced the theme for Nokia World and the primary driver of Nokia's:  To translate the internet into *your* internet.  This means not only enabling customization of sites or content, but of course literally getting any information *you* need to live your life directly into your pocket.

Phrased differently, Nokia wants to put in your hand the power to be more in tune to the world around you.

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Live From Nokia World

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

This week, I join my colleagues Ben Gray, Chris Silva, Simon Yates and Jaap Favier in Barcelona at Nokia World 2008.  The event is Nokia's annual showcase to announce new products, demo existing capabilities, and share innovations in mobillity to clients, partners, media, and industry analysts.

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Customer Reference Programs Survey Link

Laura Ramos

For those of you frustrated by the survey tool at which I pointed my last post, I would like to apologize for wasting your time and missing the opportunity to engage you when you were most interested.

Merv and I are are providing expertise and contributing the Forrester brand name to the Customer Reference Forum for this survey.  We are not  working directly with the survey execution team. The CRF has been terrific to work with, but I did not check a few of the small details on survey access parameters before posting this and now those details have bitten me as links that don't work or make the survey look closed when it is not.  This is also why I haven't replied in Web 2.0-time to your posts pointing out the problem.

I think the area of research will prove very interesting as we bring it out early next year.  For those of you still willing to participate -- thank you so much for your patience! -- you can find the survey link here.

Again, thanks for your patience and support on this.

How companies will buy during the recession

Svm_e_vent_at_doral005 In these economic times, it's best to stay close to the people in companies that buy things -- the sourcing and vendor management (SVM) professionals. At Forrester's sourcing Forum in Florida this week I hosted a dinner for ten vendor management executives and four vendor reps.

This group was fascinating. They are experts in purchasing, evaluating vendors, arranging sourcing agreements, pricing, and negotiation -- the front lines of their company's operational and capital expenditures. The role is still in its infancy -- some are still tough purchasing agents while others have graduated to a more complex model of "diplomacy" -- seeing all of the interests around the table and working to arrive at a solution that helps everyone succeed.

Over dinner the executives worked on a simple question: "What are sourcing and vendor management best practices in a recession?" So if you've ever wondered how the screws will be tightened, here's a peek under the tent:

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One Analysts's View Of What IBM's Smarter Planet Means

Ted Schadler

Tedschadler by Ted Schadler

[dateline] Stamford, CT

IBM CEO Sam Palmisano gave a speech to the Council on Foreign Affairs in New York City on November 6, 2008. In the speech, he added his voice that that of Al Gore, Jeff Immelt, and Barack Obama to declare that the US can lead the world to prosperity (and out of this financial quagmire). He called his vision building a "smarter planet."

Here's how I see the smarter planet:

  • Intelligence and network connections are embedded in physical systems. Chips and bandwidth have helped optimize business processes and make information workers more productive. But information technology hasn't yet really helped optimize our physical systems. A company on a smarter planet will put computers and connections into every physical system so that machines can phone home, operating problems can telegraph themselves, and power grids and distribution systems can be monitored, controlled, and optimized. (Forrester first identified this trend of an extended "Internet of things" in 2001 with a report entitled "The X Internet.")
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Enterprise Mashups Need Complexity To Create Value

Gilyehuda By Gil Yehuda
Those who drink the Web 2.0 Kool-aid live in a idealistic world where we can mentally connect a great idea to a great implementation of that idea. We live on faith that the great implementation will come, since there are plenty of smart people out there who will eventually figure out how to make value out of technology building blocks. Sometimes our faith is tested when the killer-app does not show up for a long time. But evidence can restore our faith.

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Customer Reference Programs: Going Social?

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Great customer references fuel great B2B marketing. But getting customers to testify or submit case studies is challenging. Good references require investment. But how do you keep customers from feeling like shills for their vendor firms? By involving them in communities of like-minded advocates! That is one hypothesis I plan to explore further in 2009 -- investigating the connection between social activity and greater customer advocacy.

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