Making Money on iPhone Applications (Stanza)

Julie Ask

Ok, I admit that I used the word "iPhone" in the title to seek attention, but it is true. My first experiences with Stanza were on my iPhone. A friend suggested that I download the application. Free download. I often asked, "what is the business model?" Selling the technology is one possibility. The creators of Stanza have made a lot of money on an iPhone application. See release.

More seriously, it is an interesting play for Amazon. Heavy users of a service/function on a portable device - whether a PND, MP3 player, etc. - lean towards buying dedicated devices. I have a Kindle, and I love it. I have the Kindle application on my iPhone, but I don't use it. Casual users of these services will buy and use devices that are multi-purpose. Moreover, users don't want to worry about file formats. Lexcycle fills in some of these gaps.

Content players need distribution, content strategies and business models that span the range of portable devices. Adoption outside of laptops and cell phones is limited today, but devices such as portable media players, netbooks, etc. are filling in the space in-between. 

Mobile strategies extend beyond a cell phone presence - more so for media companies today than those in other industries.

Deduplication Will Exist Everywhere

Stephanie Balaouras

Stephaniebalaouras Most customers were just starting to get their arms around all the different deduplication approaches available in disk appliances and VTLs from vendors when backup software vendors and even non-storage related vendors began announcing deduplication capabilities.

We all know the appliance and VTL vendors offering dedupe, including COPAN Systems, Data Domain, EMC, Exagrid, FalconStor, HP, IBM (Diligent), NEC, NetApp, Quantum, Sepaton, Sun StorageTek, and others.

And there were existing backup software vendors, including EMC Avamar, Symantec NetBackup PureDisk, and many online backup software vendors, like Asigra. Now add CommVault Simpana 8.0 and IBM Tivoli Storage Manager (TSM) V6.

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Mobile is Changing the Lives of Your Customers

Julie Ask

Think back to mid-nineties. How many of you had cell phones? They were more of a luxury item for most of us. Towards the end of the nineties they became a nice-to-have. Now, if you walk out the door and you don't have your phone, you go back inside and get it.

In the mean time, cell phones have become pervasive in regions around the world where no one thought the economics would make sense. When I visited western Kenya in 1996, I met some Masai warriors - a group of nomads living much as they did 200 years ago. They have herds of cows and goats. They live in huts with no running water or electricity.

When I returned 10 years later in 2006, they were still living in huts without running water or electricity. However, they all had cell phones and were using them to make phone calls, send text messages, etc.

Cell phones are no longer used simply for talking or texting in Africa let alone in the US, Asia and Europe where we have access to high speed wireless networks and affordable data plans. Cell phones are changing the lives of your customers. You need a strategy to engage with them on their cell phones.

Oracle Shakes the Eco-System

Holger Kisker

Since the announcement of Oracle to acquire Sun Microsystems you can find a lot of thoughts on the web about Oracle’s main motivation behind the deal, the portfolio mapping of the two giants and how Oracle would leverage pieces of the new assets or possibly sell-off some again.

Please read this Forrester Report for more insights.

 

Oracle continues to assure they are not planning to depart from any of their new assets. If we believe in this mantra the consequences to the whole IT eco-system are severe. It is the first time that a large application vendor expands into the hardware territory and forces us to redefine the traditional view of IT market segmentation – again.

 

·        Changing IT Markets Force Everyone to Rethink

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VMware Wants To Be Your Network Operating System Of Choice

James Staten

Whenever a company changes the name of their major product you often have to wonder what level of change they are trying to signal. In the case of VMware which changed ESX to vSphere yesterday, the signal is one of intent. They could have called it vWorldDomination but that might have been a bit too caustic. So instead they chose a global metaphor. Despite the subtlety, make no mistake, this version is a direct affront to how we have traditionally run our data centers with traditional operating systems and element-centric system management tools.

They made their case initially at VMWorld EMEA when they declared that a new “operating system” is needed in the virtualized data center and that the old model no longer applies. They called it Cloud OS but didn’t deliver on this vision. vSphere is the first step towards this new model in that it significantly shifts the focus from simply virtualizing workloads to managing and automating pools of VMs and shows how management at the virtual infrastructure layer can address data center efficiency in ways other layers can’t. It also moves the VM world closer to being able to manage business services that span VMs (although other tools like HP Operations Orchestrator and BMC BladeLogic still do this better) and track and diagnose their performance with AppSpeed, previously BeeHive, (although not as well as Hyperic).

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The Top 5 Things We Think You’ll See At RSA

John Kindervag

John Kindervag

Trying to guess what will be HOT at RSA is always a fun game.  2009 promises to be different than most years as pure technology may not be the focus of this year’s show.  Attendance may be lighter and conspicuous consumption of new gadgets may no longer be in vogue.  We’ll know more come Tuesday, but in the meantime, here’s our guess as to what the big topics may be:

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Covetus The Sun Installed Base

James Staten

James Staten The value of Sun’s Solaris installed base proved its worth once again this week as Oracle found it too tempting to pass up and pulled the trigger trumping IBM. A large percent of Oracle’s most profitable customers run their Oracle wares on Solaris and for them to fall further into the hands of the mortal enemy alone justifies the purchase. Sure, Oracle gains complimentary IP in Java, MySQL, and a very competent services organization but most of the rest is likely to end up off Oracle’s books.

It’s not every day that we read about a software maker buying a hardware company and that in itself is perhaps the biggest sign of things to come from this acquisition. Oracle, like Microsoft, enjoys healthy profit margins from a software-only business model. While Oracle is far more consulting-heavy than its Redmond rival, it profits rise above IBM, HP, Cisco and others because of its low cost of goods. Sun’s server and storage businesses don’t fit with this model and certainly don’t justify the further investment in the SPARC microprocessor that will be needed to keep this business healthy. So despite Oracle’s statement that, “Oracle plans to engineer and deliver an integrated system -- applications to disk -- where all the pieces fit and work together, so customers do not have to do it themselves,” expect Oracle to shop these units tout suite. Dell and HP are likely to bid for these businesses and do a strategic alignment on product collaboration like HP’s last year on the Oracle Data Warehouse.

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Innovation by Orange

Thomas Husson

Many recent innovations in the mobile space are led by new entrants such as Apple or Google. However, let's be fair with telcos. They invest significant amounts of money in R&D and have very creative staff. There has been some skepticism in the industry on selected Orange services such as Pikeo, Djinngo (ex Bubbletop) or Soundtribes where Orange was trying to "reinvent the wheel" without partnering with the right Internet players. However, these services have never been really marketed and does not prevent strategic partnerships to be signed. Orange in particular has many Orange Labs worldwide and is driving innovation.

I saw recently some interesting demos of products and services to be launched by Orange:

 

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Free BI Is Still No Free Lunch

Boris Evelson

Boris-Evelson By Boris Evelson

In my recent BI Belt Tightening For Tough Economic Times document I explored a few low-cost alternatives to traditional, mainstream, and typically relatively expensive Business Intelligence (BI) tools. While some of these alternatives indeed were a fraction of a cost of a characteristic large enterprise BI software license, there were even fewer truly zero cost options. But there were some. For example, you can:

  • Leverage and use no-cost bundled BI software already in-house.Small departments and workgroups may be able to leverage BI software that comes bundled at no additional cost with BI appliances, database management systems (DBMSes), and application licenses. You can consider using these few free licenses from Actuate, IBM Cognos, Information Builders, Jaspersoft, Microsoft, MicroStrategy, Panorama, Pentaho, and SAP Business Objects for additional functions such as testing, QA, and prototyping. While these few free licenses are just a drop in the bucket in a typical large enterprise BI license requirements, do look around and don’t waste money on BI products you may already have.
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Your Opinion Counts! Especially When You Participate!

Natalie L. Petouhoff, Ph.D. By Dr. Natalie Petouhoff

From my inquiries with customer service professionals, I wanted to get a generalized view of where companies are with respect to implementing the very best of customer service initiatives. It's become pretty clear that most are stuggling with outdated technology, systems that are not integrated together, outdated or no knowledge management technology systems, they haven't deployed proactive chat or ventured down the social media path and are unsure of how to document how much these factors are increasing operational costs, reducing customer lifetime value and lowering sales, revenue and profit margins-- or how to make the business case to show that if these types of things were changed-- that the return would be positive and in many cases, very large.

On the flip side, their organizations are expecting them to provide great customer experience despite these huge handicaps.

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