What's Your Green IT Baseline? Introducing Forrester’s Online Green IT Baseline Calculator

Doug Washburn

Dougwashburn You've heard it once and you'll hear it again: You can't manage what you can't measure. This adage is relevant to any IT project — especially if you're getting serious about green IT. Forrester advises that before investing a single dollar, measure your green IT baseline — an annual estimate of the energy consumption, carbon dioxide (CO2) emissions, and financial costs of operating your IT within and outside of the data center.

With that in mind, I would like to introduce Forrester's online green IT baseline calculator — an intuitive, online tool to help IT professionals calculate their green IT baseline.

The tool walks you through the key green IT baseline assumptions, including the number of IT assets, energy draw, and hours of up-time. For additional accuracy, you can customize your price and CO2 emissions per kilowatt. The tool will then automatically calculate your green IT baseline for your review. From there, you can email the results to yourself for future reference (and you can also help guide our research agenda).

Why should you calculate your green IT baseline? My complimentary  green IT podcast and report "Is Green IT Your Emperor With No Clothes?" offer answers and much more. Here's a start:

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eLearning And Knowledge Acquisition Are Up In A Down Economy

Claire Schooley

Claireschooley By Claire Schooley

Daily, we hear about more layoffs and downsizing. Along with this comes scrutiny of all internal budgets including learning and development. Companies are not lopping off learning as drastically as in previous recessions. Companies know that skilled employees make their business successful. But, at the same time, some budget cuts are inevitable. This is where eLearning comes in. Most organizations already have some eLearning but they are not using the full capabilities like the rapid eLearning tools or the virtual classroom from their Web conferencing provider, or the informal learning using collaboration tools like blogs, podcasts, and wikis.

Yes, classroom training will be cut since travel costs are a quick savings. But this doesn’t mean you can’t have effective learning . . . via a different approach! This is good time to take stock of what tools and features you have but haven’t used from your LMS or your online meeting providers and exploit these online synchronous and asynchronous forms of learning.

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Managing Business Demand Is The Keystone For Managing IT Cost

Alex Cullen

Recently, I’ve had a number of conversations with CIOs and senior IT staff on the pressures caused by business belt-tightening.

This, of course, has cascaded to IT in the form of the need to cut.  Favorite targets:  new investments, whether for business-sponsored projects or infrastructure, followed by ‘IT overhead’ – travel, training, IT improvement programs, followed by opportunistic cuts in the operations budget.  For most I’ve talked with, they have their budget for 2009, but are still watching for the request for further cuts. 

Now, the hard part has started for them.  As one said “having less to spend means I need to work harder to make sure it’s spent wisely’.  The problem isn’t just one of picking areas to spend on, but also in making sure that the business execs who are getting more involved in these decisions agree it’s being spent wisely.

Formula2 I constructed this formula to help the conversation.  It basically lays out what I call the IT’s ‘cost/capacity/demand’ challenge.  Perceived business value is business management’s belief that they are getting good value from overall IT spend.  It’s a function of aggregate business demand; not just projects but also tactical requests for application enhancements, or expectations for service quality - spread over available capacity; both staff, external services and infrastructure capacity - at a particular cost.  The cost is IT spend, and when spend goes down, capacity goes down. 

The challenge comes from three factors:

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The point is, marketers should advertise on multiple search engines

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

My recently released piece "Search Loyalty Is Still Hard To Find" has gotten a lot of press.  Some of it for a faulty conclusion.  I've corrected the notion that I was trying to introduce a "Google Killer" with this research on a few blogs.  Glad to see the right interpretation of our our data popping up as well!  I thought it might be worth setting the record straight from our own blog.

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What Cisco’s EnergyWise Technology Means To Green IT

Doug Washburn

DougwashburnTo date, IT pros have given very little attention to the “greening” of the network. Why? Three words: follow the money. According to recent Forrester research, the top motivation for pursing Green IT is to “reduce the energy-related costs of operating IT.” And when compared to other IT energy-drawing assets – like servers, data center cooling or PCs – the energy consumption of the network falls at the bottom of the list, meaning that the ROI to reduce energy use is less compelling.

But the launch of Cisco’s EnergyWise technology is likely to raise the “greening” status of the network. EnergyWise is a free software upgrade to Cisco’s entire line of Catalyst switching gear. The technology allows customers to monitor, manage and ultimately reduce energy consumption of anything “connected” to the network. As Cisco describes, EnergyWise will evolve over three phases, adding new functionality with each iteration:

In the first phase (February 2009), Network Control, Cisco EnergyWise will be supported on Catalyst switches and manage the energy consumption of IP devices such as phones, video surveillance cameras and wireless access points.

In the next phase (Summer 2009), IT Control, there will be expanded industry support of EnergyWise on devices such as personal computers (PCs), laptops and printers.

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OVI Store: the fight for the home screen

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

One of the first announcements made at Mobile World Congress this morning in Barcelona is Nokia's answer to the Apple AppStore.

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Charles Darwin's Assessment Of Application Developers

Mike Gualtieri

Charlesdarwin This month marks Charles Darwin's 200th birthday. His classic work, The Origin Of Species, wasn’t much of a hit when it was originally published back in 1859 but no one can argue that the idea of evolution hasn’t changed the world. Survival of the fittest is an elegant explanation of why so many species exist, why some become extinct, and why some flourish. So, what would Charles Darwin have to say about the species that are so affectionately known as application development professionals? Hmmm.

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Five Reasons To Consider PC Power Management

Doug Washburn

DougwashburnThe rolodex of Green IT projects available to IT leadership is seemingly endless. But at some point, prioritization is necessary, and IT professionals tend to gravitate to those projects that produce an acceptable financial return with the path of least resistance. And in recent interactions with Forrester clients, it's becoming clear that PC power management -- the act of powering down PCs when not in use (e.g. nights, weekends) -- is one of those projects IT leadership are willing to act on.

Do I agree? In short yes. And here’s why: PC power management can reduce costs, cheaply and effectively, while at the same time help justify more strategic IT investments and improve your green "credentials." Let me elaborate:

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Blue Coat: Creating An Economic Advantage For Users In 2009?

John Kindervag

John Kindervag

Last week, Blue Coat gathered analysts in New York City for its Application Delivery Network Briefing Event to showcase its newest offerings, some of which are not yet released, and give the analyst community an update on where things stand following the company’s acquisition of Packeteer, completed in June of 2008.

Long story short? The vendors’ roadmaps have merged and it seems Blue Coat is doing a solid job of integrating the visibility and deep traffic inspection messages of the PacketShaper products with its caching, optimization, and security messages. Prior to the Packeteer acquisition, while Blue Coat offered a solid secure gateway and caching story, the true level of traffic visibility and optimization it could provide was limited.

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