Blogging At Work Is Like Choosing Which Tie To Wear

GilyehudaBy Gil Yehuda

I had a conversation with a client the other day about Blogging at work. The question came up, as it often does, how to ensure that employees blog appropriately at work. We spoke about corporate policies regarding appropriate use of the intranet, discussing if they really make an impact on behavior, or if they only exist as leverage when it comes time to take action.

It occurred to me that there is a simple analogy that all professionals can relate to, which brings clarity to the issue: How do you determine what to wear to work?

At every company I have ever worked in (with the exception of Forrester, ironic), there was an explicit policy about dress code. In some organizations, men are expected to show up in a pressed shirt, perhaps a tie and jacket. In others, the code is more lax, but denim jeans are verboten. Of course, men have it much easier, we have fewer choices and they all work pretty well for us. In my last company, a memo forbidding open-toe shoes angered many women in my team, including my boss, who loved her shoe collection. Why forbid open-toe shoes? Perhaps it could lead to sandals – or, heaven forefend – crocs!   Crocs in the workplace – oh my word, that could be terrible!

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Microsoft To Sell Search Ads Through Facebook

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

This just in: Microsoft announced at its annual financial analyst meeting today that it has extended its existing relationship with Facebook.  Official MS release indicates "Microsoft will work with Facebook to bring its customers Live Search-powered web search and search ads by the end of the calendar year." 

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And They Lived Happily Ever After. Not!

Boris Evelson

BorisevelsonBy Boris Evelson

When Business Objects got acquired by SAP earlier this year, it made a statement that it plans to continue to remain an open, heterogeneous BI vendor, treating all partners equally. Apparently, all partners are not created equal – and, as we suspected and long predicted, this Business Objects strategy does not extend to its own parent.

Well, the cat's finally out of the bag. Efforts are already underway at SAP to improve the existing connectivity between Business Objects products and SAP applications. The improved connectivity that Catsoutofthebagmay result from these efforts will be very much optimized for Business Objects products only. SAP states that "SAP customers who instead decide to move forward with non-SAP third party BI tools will not benefit from these types of improvements and enhancements."

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VMware Levels The Playing Field: ESX Now Free

James Staten

Jamesstaten
As predicted
by Forrester
, New
CEO Paul Maritz
announced this week that VMware will drop the price of ESXi (their base server
hypervisor) to $0 (from $495).
This obviously comes in response to Microsoft Hyper-V
pricing ($28 per server) and as competition to the free open source Xen
hypervisor.

Support is not included with the free ESXi; if you want that
it starts at $495/server
per year
.

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Why Marketing Execs Should Digg Leads

Laura Ramos

Lauraramos [Posted by Laura Ramos]

I dug Dave Taber’s latest newsletter edition about “The Life of a Lead”.  I mean, I really “Dugg It”.  The article includes a link to digg.com, so I clicked it, registered, and voted for his document. Not simply because I like his ideas, but because I want to experience the “wisdom of crowds” firsthand and see how communal voting might apply to B2B marketing.  You can read more about this if you jump over to Forrester's blog for Interactive Marketing Professionals.

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I Dig Databases And Marketing Qualified Leads

Laura Ramos

Lauraramos [Posted by Laura Ramos]

I dug Dave Taber’s latest newsletter edition about “The Life of a Lead”.  I mean, I really “Dugg It”.  The article includes a link to digg.com, so I clicked it, registered, and voted for his document. Not simply because I like his ideas, but because I want to experience the “wisdom of crowds” firsthand and see how communal voting might apply to B2B marketing.

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Who Should Buy AOL?

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Word is that TimeWarner is in talks with both Yahoo! and Microsoft about potentially selling AOL to one of the two. To be honest, I don’t think an acquisition of AOL gives either MS or Yahoo! the presence that a MS/Yahoo! marriage would build against Google. 

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R-E-S-P-E-C-T

Tom Grant

Find out what it means to product managers in the long awaited research document about the the job of product management. Here's the link.

In it, you'll find the interesting survey results about the difference between what product managers do, and what they think they should be doing. You'll also see some other important demographic information, such as who makes product decisions, where PM fits into org charts, and most interesting of all, what challenges PMs face. (Spoiler alert: They struggle with their own organizations far more than the challenges of the outside world.) The document also provides some recommendations on how to better respect the most important work of product management, and how to better organize and run a PM department.

Coming very soon is another article on a related subject, what makes the technology industry special. The extremely short version: By necessity, technologists talk a lot about innovation and competition, but what's missing from this conversation is the "A"-word.

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A Culture of Compliance

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