I just received preliminary results back from my 2009 strategy professional survey, which is an annual survey of senior level technology marketers, strategists (people with “strategy” in their title) and C-level executives. This year, I decided to focus a good portion of the survey on the effects of the recession…My sense is that after the tech industry underwent a period of shock at the beginning of the year, conditions have stabilized, and tech companies have incorporated the marco-economic conditions into their strategy.We have 112 responses so far, but this may increase if we keep it in the field.
Following my papers on the future of software and the most recent one on the acquisition of SUN by Oracle, I continue to see signs that point in the direction of reducing the costs of application deployment. The first company that I talked to recently is Phurnace Software. Phurnace is specialized in the deployment of Java EE applications. The solution includes a discovery of the target environment, including the typical configuration settings. Then it does a validity check of all the settings, provide a "what if" sandbox to see the impact of setting changes, deploys automatically the application and finally provide a complete report on what was done. This is already very close to the complete "life cycle automation" concept that I think is the future of software applications. Then I talked to rPath: This is a very similar solution, but the end result is a run-time version of the application that can be deployed as an image on different platforms, from bare metal to virtual environments. rPath has already a number of followers in the ISV world, and is now looking at the enterprise one. Finally I also had a briefing with XebiaLabs in Holland, which appears as a direct competitor to Phurnace.
Customer reference management has moved from the sidelines to the
mainstream of corporate marketing activity. This is good news for the
dozens of customer reference management professionals who attended the February Customer Reference Forum in Berkeley, CA and
participated in the 2009 survey. Why? Because authentic customer
references help sales close business and marketing persuade analysts,
press, and investors that corporate positioning and product claims are
If you have never been confronted by a sales person over lead quality, you can stop reading this blog post now:
The primary source of tension between marketing and sales is
this: Marketing wants to know what sales does with all the leads they
generate. In response to the question, sales says, “What leads? Those
leads were awful; send us better leads.” Sound familiar?
The basic problem is that marketing and sales don’t agree on what
constitutes a lead. The deeper issue is that many marketers are still
learning what it takes to develop truly qualified demand and pass the
right information to sales in a way that helps sales to progress an
opportunity quickly and consistently.
Microsoft announced today its Bing search engine, a "decision engine" that will replace live.com worldwide as of June 3. A distant third place in the search engine game, Microsoft hopes that this engine will help it gain more searcher share by delivering results and content more relevant to how users actually search. What makes Bing different from existing search engines?
One of the great crimes of Twitter is the way Twitter users put "TW" at the start of perfectly good words and think it's cool, or ironic, or some combination of the two ...
My colleague: We're having a Tweetup before the Customer Experience Forum in NYC.
Me: Really? I thought that was frowned upon in New York. Haven't you seen The French Connection?
My colleague: Eh? Don't be so obtuse. I said "Tweet Up". It's like "Meet Up" for people who use Twitter and created an entire lingo of words with "TW" at the start, like "Tweeple" for "People" and that sort of thing.
Good Technology acquiredIntercasting today. In the press release they state the goal of integrated messaging. I think they picked up great talent, too. Shawn has been one of the real thought leaders in mobile and especially around mobile social networking. Handset manufacturers have been trying - and mostly without success so far - to catch up with his vision of what social networking should be on phones.
Separately, I like the vision around messaging. Saw Palm's Pre implementation of integrated messaging yesterday - good stuff. Finally, as consumers we don't need to think about what silo'ed messaging application we want to use. Apple demo'ed similar technology to be released with 3.0 - it doesn't go as far as the Pre, but finally I can stop explaining SMS and MMS to my parents.
I look forward to seeing what they do with the technology.
The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform.
Leading brands such as l'Oréal, Audi, Kraft, Bank of America and many others have embraced the trend and launched iPhone applications to engage with a high-profile audience, appear innovative or benefit from richer mobile media capabilities.