Are big companies in big cities different in emerging markets?

Jennifer Belissent, Ph.D.

Jennifer BĂ©lissent [Posted by Jennifer Bélissent]

In a recent discussion with execs at Intel about how to position netbooks into emerging market, someone raised the question about how different technology buyers in metro areas in emerging markets are from those in mature markets.  Are tech buyers in the Tier 1 cities in China — Shanghai, for example — any different from those in New York, London, or Paris?  I was reminded of this discussion when reading one of Mark Beckford’s Disruptive Leadership blog entries, “10 Things You Must Do To Win in Emerging Markets”.

Mark looks at Shanghai and says that it is more like New York and Paris than like rural parts of China.  In my new blog entry at B2B Beyond Borders, I examine this claim and the how different economic drivers influence purchases in different markets and regions.  I encourage you to give it a read.

Business Rules Technology Belongs In Your Architecture

Mike Gualtieri

Mike_Gualtieri_ForresterCheckmate! You're Toast.

Those are words you don't want to hear when playing chess. Similarly, you don't want to be checkmated in the rough and tumble of the business real world.

To win at chess and in business to you have to make smart decisions constantly and consistently - decisions that are guided by a carefully crafted strategy designed to checkmate your opponent or, at a minimum, to stay in the game. Deciding what moves to make in chess is hard enough even though it is just you and your opponent. The decisions businesses have to make everyday can be much more complicated and the stakes are much higher.

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Will In-Sourcing Kill Full Service Research Firms? Some Notes From CASRO:

Brad Bortner

I just returned from presenting at CASRO. The topic was "Will In-sourcing Kill Full Service Market Research Firms." It was a review of the major economically driven trends around quantitative and qualitative research and why many of the online tool vendors for market research have had good years, while many full service research firms have not.

I was a bit jumpy about presenting to the CASRO audience, since it is almost all market research vendors, and I knew that some (who supply the enablers of in-sourcing) would like my presentation, and others (who are exclusively full service) would be less happy. As it turns out, the audience was gratifyingly enthusiastic. Everyone recognized that the self-service trend was indeed making some permanent changes in the research marketplace, but that full service would continue to exist in a slower growth form. Those who were on the full service side of the house were quite interested in discussing how to harness these trends to their advantage.  

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Videoconferencing Heats Up

Claire Schooley

by Claire Schooley and Ted Schadler

This podcast cover's Cisco's recent acquisition of Tandberg and what it means for Cisco moving forward. The podcast also covers different forms of Web conferencing from Telepresence to single computer HD conferencing. The podcast concludes with expectations for the market and advice for companies who are considering video conferencing.

http://a964.g.akamaitech.net/f/964/714/1h/www.forrester.com/role_based/images/author/imported/forresterDotCom/Podcasts/IKM/Claire%20Schooley_Ted%20Schadler_Videoconferencing_Heats_Up.mp3

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A Simple Way To Think About Attribution

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

My colleague Emily Riley** has written about attribution modeling -- the "new" approach to online measurement which tracks more than just the last ad clicked.  Emily's approach of "block and tackle attribution" gives marketers a framework for how to track value across both mainstay and social interactive tools.

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Marketers Struggle For Interactive Support

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I'm just back from Dallas where I was part of the iProspect/Range Online client summit -- a one day event of mostly client stories (from a high profile list of marketers) about their successes and woes this year. Overall, I found the event provided a great pulse on present interactive marketer challenges.  But it was less rife with answers or solutions to these challenges.  Maybe that was by design as the

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Leaning The Other Way Now

Peter O'Neill

By Peter O'Neill

Here is quick addendum to my recent blog entitled "Leaning Into The Kindergarten".

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Calling All Online Retailers! We Want To Hear From You!

Patti Freeman Evans

Patti Freeman Evans [Posted by Patti Freeman Evans]

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2009-2010 Forrester And Disaster Recovery Journal Survey

Stephanie Balaouras

Stephanie Balaouras

Two years ago, Forrester and the Disaster Recovery Journal partnered together to field surveys on a pair of pressing topics in Risk Management: Business Continuity (BC) and Disaster Recovery (DR). The surveys help highlight trends in the industry and to provide organizations with some statistical data for peer comparison. The partnership has been a huge success. In 2007, we examined the state of disaster recovery preparedness, in 2008, we examined the state of business continuity preparedness and this year, we examine the state of crisis communications and the interplay between enterprise risk management and business continuity.

We decided to focus on crisis communications because as last year’s study revealed, one of the lessons learned from organizations who had invoked a business continuity plan (BCP) was that they had greatly underestimated the importance and difficulty of communication and collaboration within and without the organization. In any situation, a natural disaster, a power outage, a security incident or even a corporate scandal, crisis communication is critical to responding quickly, managing the response and returning to normal operations.

Organizations approach crisis communication differently. In some organizations, crisis communications is a separate team that works together with BC/DR planning teams to embed communication strategies into BCPs/DRPs and in other companies, BC/DR planning teams do its best to address crisis communication.

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The Data Digest: Shopping Cart Abandonment

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Many consumers put products in the shopping cart when researching and shopping online but never make the deal. Data from our North American Technographics online survey shows that shopping carts support consumers in their buying process, on the site and across sites.

Abandon-shopping-cart

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