I was watching TV with my grandmother in Colo, IA (population is under 1000 people) last weekend when a locally made TV commercial came on TV advertising mobile coupons at the local grocer - Dahl's. The channel was either ESPN or one of the local networks - I don't remember, but my grandmother only watches the news, sports, Jeopardy and Wheel of Fortune so we weren't too far down the cable long tail. Most of you probably have Tivo (or DVR) and speed past these locally made commercials - or all commercials. The commercial was reminiscent of one from local car dealers.
Anyway, I couldn't believe that they were advertising coupons on cell phones. I went to their web site, and there was a promotion to join Dahl's Mobile Club. I clicked on the link and was taken to a local radio/TV station web site that read more like a news site sponsored by Dahl's. A banner ad on that page took me to a page where I could enter my phone number and carrier. They advised me that I would receive about one text message per week with a special offer.
The coupons are being powered by Vesta Mobile Solutions. They are based in Baltimore, MD so Dahl's 12 locations in central Iowa are a bit far from home. I'm definitely curious to hear how mobile coupons are going for Dahl's. With the adoption rate so low overall, one doesn't typically imagine much uptake - if Dahl's has numbers anywhere near the national average, their real numbers would be small. However, they are advertising on TV - first I've seen so hopefully this is driving higher adoption levels for them. That is a higher level of commitment than we see from most implementing mobile coupons -
Forrester’s first ever Customer Experience Forum kicks-off exactly one month from today, on June 22. The theme for the forum this year is “The Customer Experience Journey: Keeping Momentum In A Downturn.” I’m thrilled to be part of this wonderful event that will include executive speakers from big-name companies such as USAA, Virgin America, Symantec, Vanguard, New York Times and more.
Despite the availability of multiple backup appliances supporting deduplication, Data Domain has continued to win customers at a steady pace. As of March 2009, the company had more than 2,900 customers and recruited hundreds of value added resellers. Its proven deduplication technology, integrated replication, and aggressive campaign to eliminate tape garnered it a tremendous amount of mind share and put it on most customers’ short lists. So it comes as no surprise that they were acquired by a major storage vendor.
That it was acquired by NetApp does come as a bit of surprise. NetApp does have its own successful VTL that supports deduplication. But then again, NetApp didn’t introduced deduplication in its VTL until the Fall of 2008 (the last of the major storage vendors to do so) and it typically sells its VTL into its own customer base. With Data Domain, NetApp now owns one of the toughest competitors in the backup appliance market and it gives the company a system that it (and the hundreds of NetApp channel partners around the globe) can sell into non-NetApp environments.
We've been teaching our 25-criteria methodology for ten years (we've updated it six times during that period) to cliients who want a method for identifying problems in value, navigation, presentation and trust on their sites. But during this recession, clients told us they wanted something even more focused - shorter, quicker, cheaper, easier to do.
I just came back from an exciting week in Orlando, FL, shuttling between SAP SAPPHIRE and IBM Cognos Forum conferences. Thank you, my friends at SAP and IBM for putting the two conferences right next to each other (time- and location-wise), and for saving me an extra trip!
Both conferences showed new and exciting products and both vendors are making great progress towards my vision of “next generation BI”: automated, pervasive, unified and limitless. I track about 20 different trends under these four categories, but there’s a particular one that is especially catching my attention these days. It went largely under covers at both conferences, and I was struggling with how to verbalize it, until my good friend and peer, Mark Albala, of http://www.info-sight-partners.com, put it in excellent terms for me in an email earlier today: it’s all about “pre-discovery” vs. “post-discovery” of data.
Based on the recent wave of announcements flooding my inbox, BPM vendors are now stampeding to the cloud party. Over the last two months, I have received no less than 6 cloud-related announcements from various BPM vendors. So here's the running time line:
Here at Forrester we continue to see a lot of industry excitement around mobile marketing. In a recent survey more than 60% of mobile marketers told us they'd continue to increase their spending on the channel despite the bad economy. And according to our latest ad forecast, mobile marketing spending in the US will more than quintuple over the next five years.
There's just one problem: SMS is the only mass-reach mobile marketing channel, and no one -- not marketers, and certainly not users -- seems to like it much.
Welcome to Forrester's newest blog - My colleagues and I will use this space to share our thoughts and engage in dialogue with you about customer experience. We want you to participate by posting comments, challenging our ideas and sharing your opinions.